International Conference Services (ICS) is a respected Professional Conference Organizer with over 45 years of experience. They are seeking a Junior Marketing Manager to drive and execute digital marketing services for their conference projects, focusing on marketing strategies, campaign execution, and communication with stakeholders.
Responsibilities:
- Assist in developing marketing plans for upcoming conferences, defining goals, target audiences, messaging, and tactics
- Execute campaigns across social media, paid ads, and email newsletters. Create content that drives engagement
- Ensure clear communication with internal teams, clients, and partners throughout the marketing process
- Update conference websites using WordPress and Elementor. Work with the design team to create engaging content
- Proofread marketing materials for accuracy and consistency
- Act as a liaison between clients and designers to ensure materials align with conference goals
- Monitor performance using Google Analytics and social media insights, providing regular reports and recommendations
Requirements:
- A post-secondary degree/Diploma
- 5+ years related work experience in digital marketing, advertising and/or communications
- Excellent English language/grammar skills, written & oral
- Strong understanding of marketing fundamentals
- Copy, design, branding & targeting markets
- Sales/Click funnels strategy for websites, emails and other design pieces
- Strong attention to detail
- Proven problem solving
- Communication & organizational skills
- Comfortable with managing multiple projects at the same time
- Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, Hootsuite/ Sendible)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Familiar with Content Management Systems (WordPress)
- Have a good experience with the following digital marketing activities: Google Analytics
- Google Ads/PPC, Bing Ads / SEM
- Social Media Marketing / Advertising
- Social media content creation and planning
- Retargeting (Adroll, Google, etc.)
- Email Marketing
- Search Engine Optimization
- Write effective and captivating content
- Familiar with Adobe Creative Suite (Photoshop & Illustrator) – basic knowledge
- Familiar with Canva
- Project management tool — Wrike.com
- WordPress knowledge – particularly Elementor Page Builder
- Interest in medical, educational, and scientific fields