Lifecycle Marketing Manager

CeriFi is a company focused on learner engagement and retention through effective email marketing. They are seeking a Lifecycle Marketing Manager to lead the strategy and execution of their email programs across multiple brands, optimizing customer journeys and driving revenue through data-driven insights.

Responsibilities:

• Own the lifecycle marketing strategy across CeriFi's 10-brand portfolio, balancing promotional campaigns with personalized, behavior-driven communication
• Design, build, and optimize lifecycle journeys including onboarding, cross-sell, renewal, re-engagement, and win-back campaigns
• Continuously improve our segmentation framework to ensure learners receive relevant, timely communication throughout their journey
• Identify new opportunities to increase engagement, retention, and customer lifetime value through lifecycle marketing
• Own campaign planning, Pardot builds, segmentation, automation, deliverability, and suppression management across all brands
• Manage campaign intake using Jira workflows and established SLAs to ensure timely, high-quality execution
• Maintain email deliverability, preference centers, compliance standards, and brand-specific communication requirements
• Serve as the internal subject matter expert on Pardot and email marketing best practices
• Connect email engagement to revenue by maintaining attribution reporting and performance dashboards
• Analyze campaign performance, cohort behavior, and year-over-year trends to identify opportunities for optimization
• Present actionable recommendations to Marketing and Revenue leadership that improve business outcomes—not just email metrics
• Build a reporting cadence that provides clear visibility into channel performance across the portfolio
• Partner closely with Brand Marketing, Creative, Revenue Operations, Product Marketing, and Digital teams to ensure lifecycle programs support broader business goals
• Collaborate with content and design teams to improve messaging using customer insights and AI-assisted optimization tools
• Develop a deep understanding of CeriFi's products, learner journeys, and regulatory calendars to ensure campaigns remain timely, compliant, and effective

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 4+ years of experience managing high-volume email marketing or lifecycle programs
• Deep expertise with Pardot (Marketing Cloud Account Engagement), including automation, segmentation, dynamic lists, and engagement programs
• Strong understanding of lifecycle marketing, customer journeys, behavioral triggers, and nurture strategy
• Experience connecting email performance to revenue through attribution reporting and analytics
• Comfort managing marketing programs across multiple brands, audiences, and campaign calendars
• Excellent analytical, organizational, and communication skills
• Experience with eCommerce platforms, CRM systems, and AI-assisted marketing tools is a plus