Field Marketing Manager

Aledade, Inc. is a public benefit corporation focused on empowering independent primary care. The Field Marketing Manager will lead the field marketing strategy, creating impactful engagement strategies to increase market penetration and brand awareness through experiential events and collaboration with various teams.

Responsibilities:

• Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity
• Create and localize high-impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers
• Identify and execute targeted account-based marketing strategies to accelerate the sales funnel, leveraging data-driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs)
• Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies, acting as a trusted partner and advocate for value-based care in local communities
• Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed

Requirements:

• Bachelor's degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
• 8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system
• Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)
• 2+ years of experience with marketing automation technology, preferably Hubspot
• Must carry a valid driver's license and be able to drive within assigned territory
• Must be able to travel via plane when needed
• Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required
• Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
• Experience engaging with executive-level leaders, including physicians and healthcare decision-makers
• Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics
• Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships
• Able to solve complex challenges creatively while managing multiple stakeholders
• Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
• Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade's mission
• Outstanding organizational skills and attention to detail
• Experience in organizing and managing executive-level events and community engagements
• Demonstrable experience successfully managing Agile projects