Key skills
AI tools e.g.AI tools ChatGPTAI tools ClaudeSocial media platforms LinkedInSocial media platforms InstagramSocial media platforms XSocial media platforms BlogSocial media platforms NewsletterCanvaFigmaNotionContent calendar managementContent creationContent performance trackingStructured and reliablesocial media senseInterest in AI and educationEnglish writingAIClaude
About this role
AskSia is an AI learning platform for global students, and they are seeking a Brand Content & Social Media Intern to help build their official content system for the U.S. market. The role involves tracking trends in AI and education, managing content channels, and utilizing AI tools for content production and performance review.
Responsibilities:
- Track AI + education trends: Follow AI education, edtech, test prep, university AI policy, and student learning behavior. Turn news, reports, and social conversations into clear content briefs
- Support official content channels: Help manage the content calendar, topic bank, asset library, and publishing rhythm across LinkedIn, Instagram, X, Blog, and Newsletter
- Use AI to improve content production: Use AI tools for research, drafting, hooks, summaries, blog outlines, newsletter ideas, and social repurposing — while making sure the final content does not sound like generic AI slop
- Create simple content assets: Help make IG carousels, data graphics, product screenshots, testimonial cards, and organize reusable content materials
- Review content performance: Track what topics, formats, hooks, and platforms are working, and help the team improve our content direction
Requirements:
- Strong English writing: You can write clear, natural English and understand tone, framing, and audience
- Interest in AI + education: You care about AI learning, student behavior, test prep, or the future of education
- Good social media sense: You understand that LinkedIn, Instagram, X, Blog, and Newsletter should not sound the same
- Fluent with AI tools: You use tools like ChatGPT, Claude, or similar tools to work faster and think better, not just copy outputs
- Basic visual taste: You can use Canva, Figma, Notion, or similar tools to create clean content and organized systems
- Structured and reliable: You can maintain calendars, docs, spreadsheets, and asset libraries, and close the loop on your own work
- Content experience: You've worked on brand content, newsletter, blog, LinkedIn, or social media before
- Education or AI exposure: You've worked with student communities, education products, AI tools, or edtech content
- U.S. student context: You understand U.S. college students, test prep, or how students talk about AI learning
- Workflow tools: You're comfortable with Canva, Figma, Notion, or similar content/design tools