Product Marketing Manager - Base44

Wix is seeking a Product Marketing Manager at Base44 to craft and deliver impactful marketing strategies for B2B audiences. The role involves driving positioning, messaging, and marketing asset creation while leveraging customer insights and AI tools.

Responsibilities:

• Own and maintain a suite of B2B marketing collateral, including website pages, product demos, one-pagers, case studies, battle cards, email sequences, and sales decks
• Develop clear and differentiated positioning and messaging for Base44's product lines, translating technical capabilities into compelling customer-facing language
• Conduct customer interviews, win/loss analyses, and market research, turning insights into actionable strategies and sharpening go-to-market approaches
• Manage marketing performance metrics, using data dashboards to optimize strategies and eliminate ineffective efforts
• Work as a full-stack marketer, utilizing AI tools and no-code platforms to create content, automate workflows, and execute campaigns independently

Requirements:

• 5–8 years of experience, including 3–4 years in product marketing in a B2B environment
• Hands-on experience creating high-quality B2B marketing assets, including website copy, demo scripts, and sales decks
• Fluent in using AI tools and no-code platforms to streamline workflows and enhance marketing efforts
• Proficient in data analysis, with the ability to pull and interpret data to inform decisions
• Strong working knowledge of HubSpot for managing campaigns, tracking pipeline impact, and connecting marketing efforts to revenue outcomes
• Skilled in conducting customer interviews and synthesizing insights into actionable strategies
• Ownership mindset with strong written communication skills and a bias toward output
• Comfortable working cross-functionally and navigating ambiguity