Product Marketing Manager, Growth

Stripe is a financial infrastructure platform for businesses, seeking a Growth Product Marketing Manager to enhance user journeys for self-serve customers. The role involves collaborating with various teams to craft compelling messaging and drive product adoption through data-driven strategies.

Responsibilities:

• Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption
• Develop messaging and content strategy for lifecycle touchpoints—including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces—ensuring the right message reaches the right user at the right time
• Own end-to-end execution of growth marketing programs—write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech and MOPS, and ship globally localized campaigns
• Serve as a user advocate—deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action
• Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously—CTR, quality scores, activation rates, conversion—and use data to iterate and improve
• Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content
• Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies

Requirements:

• 5–7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field, with a track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives
• At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions
• Comfortable digging into data and surfacing your own insights. SQL knowledge is a plus, not a requirement
• Demonstrated ability to develop product positioning and messaging frameworks, including strong writing skills and a portfolio of customer-facing content or campaigns, with experience translating technical or complex products into clear value propositions for distinct audiences
• Experience presenting program strategy and results to senior leadership, with the ability to communicate complex tradeoffs clearly and build alignment across functions
• Experience working with developer, startup, and SMB audiences
• Familiarity with experimentation frameworks and growth metrics
• Experience with marketing automation platforms and growth tooling (CRM platforms, in-product messaging, experimentation frameworks)
• Background in payments, fintech, or infrastructure platforms
• Experience building or launching mobile marketing channels, including push notifications or in-app messaging—particularly defining message types, cadence, and UX guidelines
• Experience producing or scaling product video content, ideally using AI-assisted tools or workflows to accelerate production and reduce time-to-publish