Sr. Product Manager - Growth

iHerb is on a mission to make health and wellness accessible to all, and they are seeking a Senior Product Manager – Growth to own the strategy and execution of growth initiatives across their B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across various channels.

Responsibilities:

• Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics
• Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels
• Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews
• Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics
• Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences
• Partner with Data and Analytics to define and track North Star metrics and leading indicators
• Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping
• Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders
• Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology

Requirements:

• Proven track record of driving 'move the needle' results in a B2C e-commerce or marketplace environment
• Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making
• Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar
• Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging
• Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders
• Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams
• Solid understanding of APIs, event-driven architectures, data flows, and system integrations
• Customer-first and outcomes-driven mindset
• Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value
• Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing
• Experience working in an Agile/Scrum development process
• Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment
• Bachelor's Degree required
• Direct experience optimizing international e-commerce funnels
• Background in SEO-driven product growth or referral program management
• Experience supporting international or multi-brand e-commerce platforms