MEDIA EXECUTIVE - WBRC

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBRC:

WBRC 6 News is the dominant, #1-ranked Gray-owned station in Birmingham, Alabama (Market 45). Building on WBRC's market leadership, we are launching Gray Digital Media Birmingham, our in-house digital agency, to serve regional and national clients with comprehensive digital marketing solutions. This is an exciting opportunity to grow digital revenue streams while leveraging WBRC's trusted brand presence and Gray Digital Media's proven expertise and scalable technology platform. We are seeking a talented, motivated, and results-oriented Media Executive to join our growing digital team and drive business development for Gray Digital Media Birmingham.

Job Summary/Description:

Gray Media, headquartered in Atlanta, Georgia, is a multimedia company and the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. With 77 markets featuring the top-rated television station and 100 markets with the first and/or second-highest-rated station, Gray combines unparalleled local market expertise with national reach.

As part of our portfolio, Gray Digital Media is a full-service digital agency delivering cutting-edge digital marketing strategies and the most advanced digital products and services to national and local clients. Gray Digital Media's scalable platform and data-driven approach enable businesses to reach their target audience.

Key Focus Area:
- Lead new business development for digital marketing services, including SEO, SEM, social media marketing, content strategy, display advertising, and performance marketing
- Develop comprehensive digital marketing proposals and strategies tailored to client needs
- Leverage Gray Digital Media's scalable platform and advanced digital products to deliver customized solutions
- Build and nurture client relationships across the Birmingham region and beyond
- Collaborate with our digital creative and strategy teams to ensure seamless client delivery and satisfaction
- Exceed annual revenue targets through a combination of new business development and account growth

Duties/Responsibilities include, but are not limited to: 

- Proactively prospect and qualify leads in the Birmingham market and surrounding regions
- Conduct needs assessments with prospects and clients to design targeted digital marketing solutions
- Develop persuasive digital media proposals that align with client business goals and budgets
- Present digital marketing strategies and Gray Digital Media's capabilities to prospective clients
- Manage a robust pipeline of opportunities and consistently exceed monthly and annual revenue goals
- Build and maintain strong relationships with key decision-makers across B2B and B2C segments
- Partner with creative, strategy, and analytics teams to ensure successful campaign execution and client satisfaction
- Stay current with digital marketing trends, tools, and best practices to position Gray Digital Media as a trusted advisor
- Maintain detailed account records and utilize CRM systems to track all client interactions and opportunities
- Participate in networking events, industry associations, and business development activities
- Demonstrate self-motivation, resilience, and a consultative approach in a fast-paced, dynamic environment
- Strong work ethic, integrity, and commitment to continuous improvement

Required Technical Proficiencies:
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
- Comfortable learning and utilizing CRM and digital marketing platforms
- Ability to analyze digital metrics and communicate ROI to clients

Qualifications/Requirements:

- Minimum 2+ years of consultative B2B or B2C outside sales experience (digital marketing, media ad sales, or agency experience strongly preferred)
- Demonstrated success in prospecting, qualifying leads, and building revenue pipelines
- Strong understanding of digital marketing channels, tactics, and measurement
- Excellent communication, negotiation, and presentation skills
- Ability to think strategically and design custom solutions for complex client challenges
- Proven ability to manage multiple client relationships and projects simultaneously
- Self-starter with strong organizational and time management skills
- Ability to thrive in a collaborative, fast-paced environment and adapt to changing business needs
- Coachable mindset with openness to feedback and continuous learning
- Passion for digital marketing and staying ahead of industry trends

Why Join Gray Digital Media Birmingham?
- Growth Opportunity: Be part of a new, expanding digital agency with significant growth potential
- Scalable Platform: Leverage Gray Digital Media's advanced technology and proven service delivery model
- Market Leadership: Represent a trusted, #1-rated local media brand with established market relationships
- Collaborative Culture: Work with creative, strategy, and analytics professionals dedicated to client success
- Career Development: Access to Gray Media's extensive training resources and career advancement opportunities
- Competitive Compensation: Excellent base salary, commission structure, and benefits package

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBRC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.