Director, Field Marketing

Company Description

Reporting to the Regional General Manager, as the Director, Field Marketing, you will be responsible for ensuring an effective top-down/bottom-up flow between the national and regional field teams. Working cross functionally to contribute to the annual business plan by creating, planning and executing brand and marketing initiatives in all areas of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.
 

Job Description

STRATEGIC DIRECTION

Share national Red Bull strategies, objectives and philosophies with the field and establish and implement the national field marketing strategy.

Communicate national objectives and set clear goals for FMMs to ensure accountability to their key marketing deliverables.

Ensure top notch understanding of the consumer and the market environment in every field which forms the basis of the local field marketing idea generation and execution.

Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with Brand, Culture, & Sports Marketing).

Work in conjunction with the sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arm's reach through Field activities.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.

Support the FMM & CCM in ensuring the Student & Collegiate Marketing program is effective in our reach to drive consumption & brand love among our core target group and inspire creative ideas from within the programs.

PREMIUM APPEAL OF LOCAL PRIDE

Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities.

Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.

Build and inspire your team to have a top-notch network and sustainable relationships with key influencers of the region & country (local authorities, local sport and culture opinion leaders relevant to our target, entrepreneurial communities, media outlets (TV, radio, print, digital and social media).

MARKETING INNOVATION

Understand the latest generational trends by being close to our consumers and talking to our networks in different scenes.

Create a culture and system that fosters the creation and implementation of great ideas that perfectly fit the respective field and fully embrace digital/social media in everything we do.

Responsible for linking national and local ideas during the annual business planning process.

Foster cross marketing in the field by ensuring synergies with trade and marketing initiatives.

Participate in field meetings to promote integration and exchange learnings and success stories to enable field innovation.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Act as a role model and display Red Bull values with a consistent tone of voice that is motivating and inspiring.

Sourcing, hiring and training FMMs and FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field landscape.

Provide on-going coaching and support to ensure the Field Marketing team achieves their deliverables.

Build the annual objectives for each Field Marketing team member and conduct on-going, mid-year and end of year performance evaluations.

Regularly assess and identify the development needs of the Field teams, and collaborate with Talent to develop and pipeline your team

Responsible for supporting the Field Marketing team to manage their budgets and is accountable for budgetary authorization and other national administrative tasks.

DRIVING EFFICIENCIES

Uphold a logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.

Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.

Build & deliver the annual approved business plan for all field marketing regions and achieve agreed individual objectives.

Demonstrate seamless communication flow between the national marketing team and field teams.

Stay-on budget and identify cost saving opportunities where possible.

Qualifications

8+ years marketing experience preferably in Brand, Sports/Events, or Culture Marketing

Minimum 3+ years' experience of line management with expertise in hiring, training, and motivating teams.

Experience in working with commercial teams – general sales or trade marketing.

Experience in negotiation and management of projects and budgets.

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115,200 - $172,800 + cash incentives.

Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.