Senior Manager, Growth Marketing, Mobile

Begin is a market-leading early childhood platform delivering personalized learning to children ages 2–10. The Senior Manager, Growth Marketing will own the growth strategy for Begin's digital app product lines, driving sustainable subscriber growth and leading initiatives across user acquisition, engagement, and retention.

Responsibilities:

• Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion
• Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience
• Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth
• Partner with Product to drive product-led growth initiatives and improve activation and engagement
• Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition
• Own performance marketing across key acquisition channels, including:
• Meta
• Google App Campaigns
• Apple Search Ads
• App Store Optimization
• TikTok
• DSPs and Programmatic partners
• Affiliate and influencer partnerships
• Emerging paid and organic growth channels
• Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs
• Drive creative strategy for user acquisition
• Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams:
• Optimizing onboarding and first-time user experiences
• Increasing activation and habit formation
• Improving subscription conversion and renewal
• Driving re-engagement initiatives
• Supporting referral and advocacy programs
• Identifying opportunities to increase customer lifetime value
• Build a culture of rapid experimentation by leading structured testing across:
• Creative concepts
• Messaging
• Audience targeting
• Bidding strategies
• App Store Optimization (ASO)
• Onboarding flows
• Pricing and trial experiences
• Lifecycle messaging
• Product growth initiatives
• Develop clear testing roadmaps, measure impact, and scale successful learnings across the business
• Obsess over the end-to-end journey — from impression to trial to subscription to retention
• Partner with Product and Engineering to:
• Improve landing page conversion (web)
• Optimize trial-to-subscription flows (mobile)
• Design and execute A/B tests
• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals
• Collaborate with Data teams to:
• Refine attribution models (web + mobile)
• Ensure accurate event tracking
• Improve measurement frameworks
• Maintain fluency in:
• Google Analytics, Looker (or similar BI tools)
• Mobile attribution platforms (e.g., AppsFlyer)
• SKAdNetwork and iOS privacy changes (ATT)
• Translate performance data into actionable insights and clear executive-level communication
• Drive Creative strategy and develop high-performing assets:
• Video
• Static
• UGC-style content
• Story-driven concepts tailored to families and parents
• Use performance data to guide creative briefs and iteration roadmaps, leveraging lean resources and AI
• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value
• Build strong relationships with platform partners and manage agency/vendor relationships
• Communicate results, learnings, and recommendations clearly across teams and leadership

Requirements:

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps
• Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels
• Experience with subscription-based consumer businesses
• Strong understanding of mobile growth, retention, engagement, and monetization strategies
• Experience developing experimentation frameworks and A/B testing programs
• Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar
• Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement
• Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI