Lifecycle Marketing & Email Production Specialist

OffSec is a leading provider of continuous professional and workforce development for cybersecurity practitioners. They are seeking a Lifecycle Marketing & Email Production Specialist to own and scale their communication strategy, leveraging HubSpot to design and optimize automated email journeys for learners and enterprise clients.

Responsibilities:

• Email Strategy & HubSpot Administration
• End-to-End Campaign Management: Lead the strategy and execution for all email programs, including newsletters, promotional launches, and educational content
• Master of Logic: Design and manage automated, multi-touch customer journeys in HubSpot (Workflows) to drive adoption, retention, and conversion
• Editorial Ownership: Manage a robust global email calendar, deconflicting schedules across Marketing, Sales, and Product teams to ensure brand alignment
• Technical Excellence: Build and maintain eye-catching, responsive email templates using HTML/CSS in line with OffSec brand guidelines
• B2B & B2C Journey Mapping
• The Learner Path (B2C): Design behavioral-triggered flows (welcome series, reactivation, exam-prep tips) that support individual skill development and habit-forming learning
• The Enterprise Path (B2B): Develop sophisticated nurture tracks for CISOs and technical managers, focusing on ROI, organizational resilience, and team-wide capability building
• Lifecycle Optimization: Continuously map audience touchpoints to iterate on journey logic, ensuring the "hand-off" between marketing-led and sales-led communication is seamless
• List Management & Advanced Segmentation
• Database Health: Direct activities related to HubSpot contact management, ensuring lists are healthy, compliant, and continuously growing
• Behavioral Segmentation: Move beyond basic demographics to segment lists based on deep behavioral triggers: past engagement, lab activity, website interactions, and certification status
• Regulatory Governance: Ensure all communications strictly adhere to global privacy laws, including GDPR, CAN-SPAM, and CASL
• Research, Testing & Optimization
• Performance Dashboards: Create custom HubSpot reporting dashboards to analyze open rates, CTRs, and full-funnel conversion metrics
• Multivariate Testing: Formulate and execute A/B and multivariate testing plans for subject lines, CTAs, and content layout to identify high-performing assets
• Actionable Insights: Translate complex performance data into clear recommendations for the broader GTM team to improve pipeline influence and learner LTV

Requirements:

• 3–5 years of experience developing and managing optimized email marketing campaigns
• Deep, hands-on experience in HubSpot is mandatory
• Strong proficiency in HTML and CSS for email design
• Proven ability to write compelling, technical copy that resonates with the cybersecurity community
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in Cybersecurity, EdTech, or B2B SaaS
• Experience with Salesforce integration