Microsoft is seeking a Marketing Manager to join their dynamic franchise marketing team specializing in education technology. The role involves leading marketing operations, managing product launches, and collaborating with various teams to enhance the marketing strategy and customer engagement.
Responsibilities:
- Manage end-to-end marketing campaign execution for a year-round product roadmap that drives acquisition and engagement
- Lead cross-functional syncs with product, engineering, PR, and partner teams to align on upcoming feature and content launches
- Drive event strategy through appropriate standardization across geographies, including branding, audience-appropriate content, tools, and instrumentation
- Manage partner and field enablement by developing sales materials and working across partner teams to ensure strategic integration and messaging alignment
- Manage lifecycle communications to create a more connected and cohesive customer journey
- Oversee multiple global marketing programs of various sizes and scopes running concurrently, requiring significant cross-functional collaboration
- Develop and review messaging, content, and sales and partner enablement materials
- Coordinate with event and field teams on activations including industry conferences and partner events
- Gather and apply market insights to product marketing strategy and sales resources
- Track campaign performance and provide reporting and analytics insights to inform future program investments
- Drive program management across multiple workstreams, timelines, and stakeholders simultaneously
Requirements:
- Ten or more years of experience leading larger multi-disciplinary teams both collaboratively and independently
- Demonstrated experience delivering multiple programs concurrently across various lifecycle stages from planning through operations and implementation
- Experience in education technology, with a specific focus on STEM and AI literacy required
- Strong project management skills with the ability to manage marketing and communications planning, resource needs, dependencies, and results analysis
- Excellent verbal and written communication skills, including strong business writing and interpersonal skills
- Ability to work independently as a self-starter with a solution-oriented and creative problem-solving approach
- Demonstrated ability to navigate and influence within a matrixed organization
- Strong cross-team, cross-group, and cross-organizational collaboration and consensus-building skills
- AI literacy and the ability to apply AI skills within a marketing context
- Executive presence with the ability to communicate effectively at all levels of an organization
- Experience working in education technology, specifically in STEM and AI literacy
- Sales enablement and messaging development experience of six or more years
- Marketing operations and project management experience of eight or more years
- Integrated marketing and channel strategy experience of eight or more years
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred
- Prior experience working within a large-scale enterprise organization strongly preferred