Commercial Business Analyst

Job Description

As a Commercial Business Analyst, your main focus will be to work in commercial analytics, using data and insights to support sales, marketing, and e‑commerce performance. You analyze campaigns, customer behavior, and performance metrics to drive informed commercial decisions.

This on-site role reports into our Commercial Manager and is based out of New York Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Insights and Analytics

• Plan, quantify and drive execution of tactical activations in the Sales Market, in collaboration with Continent SP (e.g., on article selection), within the budget and frame set by Global (e.g., maximum discount)
• Consult and collect input from Commercial Leads on plan and execution of tactical activations
• Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads
• Conduct sales follow-up, analyzing and generating sales insights from reports and dashboards
• Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
• Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
• Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend
• Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
• Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
• Conduct customer segmentation, cohort analysis, and product performance reviews
• Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels

Collaboration

• Support Digital Experience Manager, E-com Leads, Commercial Leads and Marketing team with analytics activities and share insights

Qualifications

Who You Are:

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
• 2+ years’ commercial analytics experience, preferably in eCommerce or fashion retail
• Proficiency in Google Analytics, Adobe Analytics, Tableau, and Power BI
• Strong knowledge of A/B testing methodologies and web tracking implementation
• Strong analytical, reporting, and presentation skills

Additional Information

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match  401k, paid leave programs, and paid time off, including a community day to serve your local community
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary range is $132,560

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salaried, Exempt