DIGITAL CONTENT PRODUCER - WIS-TV

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WIS-TV:

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full-service in-house digital advertising agency with national scale. WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.

Serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture for a popular brand built upon decades of market leadership. Named the South Carolina Broadcasters Association's Station of the Year a record 17 times, WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and is an annual attendee of the Southeast Emmy Awards.

Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor.

WIS produces more than 60 hours of local, original programming per week. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.

Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina Statehouse.

Our community combines affordable quality of living with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, and so much more.

Job Summary/Description:

WIS Television, the #1 station and award-winning NBC affiliate in South Carolina's capital city, is looking for a Digital Content / Assignment Producer with a passion for news gathering, solid news judgement, and the ability to thrive working under a deadline.

Candidates should be able to think quickly and clearly and will display strong leadership and organizational skills. This job requires flexible hours and the ability to produce compelling breaking news on-air and for our digital platforms. Candidates should be masters at crafting compelling headlines and social media posts to create maximum engagement with every news story. They must be able to work independently to act on news tips and confirm details with officials.

Duties/Responsibilities include, but are not limited to: 

• Producing dynamic written and video news content in a fast-paced environment for distribution across all WIS digital and streaming platforms, including wistv.com, the news app, OTT, and social media.
• Working quickly to send out breaking news, weather, and traffic alerts, including push notifications, social media updates, and web stories that are updated as news develops.
• Collaborating with members of the digital team and the newsroom to produce and distribute news content.
• Posting to our online and social media platforms using digital publishing tools, video editing software, and other resources.
• Creating innovative and user-friendly elements for consumption across our platforms, including photo galleries, interactive charts, and other embedded content.
• Additional duties as assigned, including conducting interviews for stories to appear in a digital format or on air.

Qualifications/Requirements:

• 1-2 years of experience producing digital news and social media content preferred.
• Ability to effectively multitask and prioritize tasks to meet numerous deadlines.
• BA or BS in Journalism/Communications/English or equivalent background.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WIS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.