eRezLife SoftwareRemote
Marketing Campaign Manager
United States of America
Full Time
4 hours ago
Visa Sponsor
Key skills
B2B SaaS marketingMarketing campaign managementIntegrated marketing campaignsSalesforceHubSpotMarketoEloquaGoogle AnalyticsSegmentationCampaign automationStakeholder managementProject managementAnalyticsSaaSLeadershipProject ManagementStakeholder ManagementCommunicationCollaborationSales
About this role
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies. They are seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units under the Cordance portfolio.
Responsibilities:
- Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals
- Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging
- Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency
- Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution
- Monitor and analyze campaign performance using marketing analytics tools and dashboards
- Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution
- Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities
- Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership
Requirements:
- 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management
- Experience managing campaigns across multiple business units or products within a division
- Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue)
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools
- Excellent communication, collaboration, and stakeholder management skills
- Familiarity with segmentation, personalization, and campaign automation best practices
- Vertical B2B SaaS experience within Industrial or Compliance verticals is a plus