Sr. Marketing Manager, Life Sciences

PatientPoint is a leading digital health company that innovates to positively impact patient behaviors. They are seeking a Senior Marketing Manager to lead integrated marketing campaigns and sales enablement initiatives that drive measurable business results.

Responsibilities:

• Develop deep expertise in the solutions and target personas you support to effectively drive awareness and demand for PatientPoint
• Articulate the value proposition of all products, capture features and benefits and translate these details to support compelling messaging and content
• Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up
• Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices
• Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs
• Support the development of the content strategy and execute short-form content deliverables as needs arise, including email marketing, sell sheets, social posts, and more
• Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments
• Develop and execute demand generation programs to drive leads and sales pipeline growth
• Communicate with and educate sales team regarding new and planned marketing activities
• Track and analyze marketing performance metrics and optimize programs accordingly

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration or related field
• Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
• Expertise in sales support tools and enablement
• Experience designing and implementing ABM campaigns
• Expertise in digital and traditional marketing channels and tactics
• Strong understanding of product marketing strategy and execution, including product positioning, messaging and go-to-market planning
• Highly developed training, presentation and written communication skills
• High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
• Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels
• 7+ years of direct experience in B2B marketing, healthcare or life sciences preferred
• Agency, start-up, or consulting experience are also preferred
• Experience with Salesforce and/or Pardot a plus