Brand Marketing Manager

Steno is a modern organization focused on innovative solutions in the legal industry, and they are seeking a Brand Marketing Manager to lead their brand campaigns. This role involves overseeing the execution of marketing strategies across various channels to enhance brand presence and engagement.

Responsibilities:

• Own end-to-end execution of Steno's brand campaigns across partner publishers, out-of-home (OOH) and connected TV (CTV), from creative development through media buying, launch, and optimization
• Plan, buy, and manage podcast ad placements and paid social campaigns
• Manage Steno's presence across association directories and communities
• Run direct mail campaigns, owning list strategy, creative, production, and send
• Brief and collaborate with external agency partners and internal stakeholders to translate creative vision into channel-ready campaigns
• Build a premium brand presence in priority markets, balancing brand-building with demand capture
• Develop audience and messaging strategy for the litigation and legal professional segments we are targeting
• Own creative briefs and apply a consistent framework for the moments that matter: the problem the audience is facing, how Steno solves it, and the impression we want to leave
• Define and track the KPIs that prove brand impact: brand lift, share of search, and contribution to marketing mix modeling (MMM)
• Manage budget, pacing, and reporting across all brand channels, and continuously optimize based on what the data shows
• Maintain disciplined tracking (UTMs and clean attribution) so brand activity is measurable end to end

Requirements:

• 5-7 years of B2B marketing experience
• Comfortable with briefings
• Bring creativity
• Present performance data
• Turn a brand idea into placements that run on time, on budget, and on message
• Own end-to-end execution of Steno's brand campaigns across partner publishers, out-of-home (OOH) and connected TV (CTV), from creative development through media buying, launch, and optimization
• Plan, buy, and manage podcast ad placements and paid social campaigns
• Manage Steno's presence across association directories and communities
• Run direct mail campaigns, owning list strategy, creative, production, and send
• Brief and collaborate with external agency partners and internal stakeholders to translate creative vision into channel-ready campaigns
• Build a premium brand presence in priority markets, balancing brand-building with demand capture
• Develop audience and messaging strategy for the litigation and legal professional segments we are targeting
• Own creative briefs and apply a consistent framework for the moments that matter: the problem the audience is facing, how Steno solves it, and the impression we want to leave
• Define and track the KPIs that prove brand impact: brand lift, share of search, and contribution to marketing mix modeling (MMM)
• Manage budget, pacing, and reporting across all brand channels, and continuously optimize based on what the data shows
• Maintain disciplined tracking (UTMs and clean attribution) so brand activity is measurable end to end