Marketing Manager - Omni-channel Strategy & Enablement Job Details | TELUS

TELUS is committed to unleashing the power of its world-class networks to deliver the best solutions to Canadians. The Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize go-to-market performance, including local activation and cross-functional coordination.

Responsibilities:

• Develop community attack playbook using appropriate channels
• Optimize GTM performance across all channels
• Create omnichannel strategies to maximize impact
• Ensure experience consistency across all touchpoints
• Create holistic view of event and activation calendar
• Prioritize, coordinate, and enable community events and activities
• Manage local activation in Falcon communities
• Coordinate launches and local initiatives
• Ensure cross-functional alignment and coordination
• Coordinate with channel, product, and operations teams
• Facilitate collaboration between different functions
• Manage interdependencies between initiatives
• Develop playbooks
• Create and manage training cadence
• Attend training and support field sales teams
• Coordinate marketing assets for channels, partners, influencers
• Develop social selling strategies
• Create social media playbooks
• Develop campaigns, rallies, scripts, etc