Content Marketing Lead

Crunchafi is revolutionizing the world of accounting with innovative cloud-based solutions. They are seeking a Content Marketing Lead to develop and optimize content strategies that enhance brand visibility and support sales efforts.

Responsibilities:

• Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement
• Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy
• Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends
• Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings
• Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.)
• Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams
• Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels
• Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals

Requirements:

• 3–5 years of experience in content marketing, copywriting, or similar roles within a B2B SaaS or accounting/financial technology company
• Proven experience driving SEO growth through content planning, optimization, and performance tracking
• Strong background in sales enablement content and understanding of the buyer's journey
• Excellent writing and editing skills and able to simplify technical topics into clear, engaging messages
• Highly organized self-starter who thrives in a fast-paced, collaborative environment
• Strategic thinker with the ability to connect content initiatives to measurable business outcomes
• Experience working with CPA firms, accounting software, or fintech audiences
• Extensive experience with creative and publishing tools such as InDesign, Figma, or Canva
• Familiarity with HubSpot or similar CRM/marketing automation platforms