Email Marketing Manager

TechnologyAdvice is a remote-first company focused on assisting B2B tech buyers in navigating the buying process. They are seeking an Email Marketing Manager to enhance their newsletter audience engagement and growth through lifecycle programs and data-driven strategies.

Responsibilities:

• Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs across multiple newsletter audiences
• Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments
• Monitor newsletter and lifecycle performance, identify trends, and recommend ways to improve engagement, retention, and revenue opportunities
• Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies
• Partner with editorial, audience, marketing, AdOps, and executive stakeholders to align email programs with brand standards, audience needs, and business goals
• Support newsletter monetization by helping evaluate sponsorship performance, audience engagement, and campaign opportunities
• Use generative AI and AI-powered marketing tools to accelerate campaign planning, testing, analysis, reporting, and workflow efficiency while maintaining editorial judgment and quality standards
• Evaluate AI-generated outputs for accuracy, brand alignment, compliance, and audience relevance before they are used in subscriber-facing work
• Present email performance insights and recommendations clearly to stakeholders

Requirements:

• 3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development
• Experience managing email or newsletter programs at a meaningful scale, ideally with audiences of 100,000+ subscribers or across multiple brands, segments, or newsletter products
• Hands-on experience building lifecycle programs beyond one-off sends, including welcome series, onboarding, engagement, reactivation, win-back, preference-based journeys, or similar automated programs
• Experience using ESPs or marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools
• Skilled in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis
• Able to translate email performance data into practical recommendations for improving subscriber growth, engagement, retention, and monetization
• Experience working with editorial, content, media, AdOps, or audience teams to support newsletter quality and business outcomes
• Strong writing and editing judgment, with the ability to evaluate copy, subject lines, CTAs, and campaign messaging for clarity, performance, and brand fit
• Demonstrated ability to use AI to accelerate newsletter production, generate testing hypotheses, support audience growth initiatives, and synthesize performance insights into actionable recommendations
• Comfortable reviewing AI-generated outputs for accuracy, quality, compliance, and audience relevance before publication