Impression Digital

As we continue building one of the most exciting integrated PR, social and influencer offerings in the industry, we’re looking for someone at the beginning of their career who is hungry to learn, eager to get stuck in and excited by the digital world of brands, culture and storytelling.

This is a brilliant opportunity for someone looking to kick-start their career in digital communications, gaining hands-on experience creating campaigns designed to earn online attention, build brand visibility and drive real impact. You’ll work alongside a talented team of specialists delivering creative digital PR campaigns that land meaningful coverage, spark conversations and help brands show up where audiences are already paying attention — with opportunities to build experience across social media and influencer activity too.

No two days will look the same. One day you could be pitching a journalist, the next supporting an influencer campaign, helping shape social content ideas, spotting trends online or contributing to creative campaign brainstorms for major brands.

If you’re naturally curious, switched on culturally and excited by how brands show up online — we’d love to hear from you.

Salary £25.5k + (DoE)

At Impression, we believe our people are our greatest asset. That's why we co-create our benefits package alongside our team to support your well-being, lifestyle, and career growth. Here is a snapshot of what you can expect when you work with us: 4.5 day working week, transparent career and salary progression, comprehensive health and mental well being support and enhance parental leave to name but a few. Please see our Benefits Booklet to find out more.

What You’ll Be Doing

PR & Media Relations

Supporting the day-to-day delivery of digital PR campaigns across a range of exciting client accounts
Researching trends, consumer insights and news opportunities to help shape creative campaign ideas designed to earn high-quality online coverage
Building relationships with journalists, media contacts, publishers and relevant industry stakeholders
Writing press releases, thought leadership articles, media alerts and reactive commentary opportunities that help brands join relevant conversations
Supporting outreach activity to secure meaningful coverage across national, regional, consumer, trade and online publications
Supporting fast-paced reactive PR activity and newsjacking opportunities, helping turn breaking news and trending moments into timely media opportunities for clients
Assisting with creative campaign ideation, helping develop stories and angles that generate media attention and improve brand visibility online
Helping execute digital PR activity that supports wider brand growth objectives, including improving online authority and increasing visibility in search and AI/ LLMS
Monitoring media coverage, backlink performance and campaign results, helping report on the impact and success of activity delivered
Keeping up with the news agenda, cultural moments and emerging trends to identify proactive opportunities for clients
Supporting campaign reporting by tracking coverage, measuring results and understanding how PR activity contributes to wider digital performance

Social & Influencer Activity

While this role will initially support our growing PR team, as part of an integrated PR, Social & Influencer department you’ll also have opportunities to gain hands-on experience across social media and influencer activity, building a broad skillset across the digital landscape.

Supporting the delivery of influencer campaigns from research and outreach through to campaign execution
Helping identify creators and influencers who align with client audiences and campaign objectives
Assisting with influencer communication, relationship management and campaign coordination
Supporting social media content planning and helping spot emerging platform trends and opportunities
Contributing ideas for social-first campaigns that help brands stay culturally relevant and drive engagement
Helping analyse campaign performance across social and influencer activity

Creative Campaign Support

Getting involved in campaign brainstorms and helping generate fresh creative ideas for clients
Supporting integrated campaigns that combine PR, influencer and social media activity
Assisting with content creation across campaigns, helping develop engaging written, visual and social-first content for both client activity and outreach
Helping shape creative campaign concepts designed to capture attention and drive online conversation
Monitoring cultural trends, social conversations and industry news to inspire new campaign thinking
Working collaboratively with wider teams including creative, strategy, paid media and digital specialists to deliver integrated campaigns

Learning & Development

Learning directly from experienced PR, social and influencer specialists who will support your growth
Developing an understanding of how integrated communications campaigns are built from start to finish
Building confidence managing client communications and contributing to campaign strategy
Developing expertise across media relations, influencer marketing and social media strategy

Who You Are

A Strong Communicator

You enjoy writing, feel like it’s a personal strength and you have strong attention to detail
You’re confident communicating with different people and enjoy building relationships
You understand the importance of great storytelling and know what makes people pay attention

Curious About Culture

You’re naturally interested in brands, media, social media and the way trends shape conversations
You spend time online and understand how platforms like Instagram, TikTok, LinkedIn, YouTube, reddit etc. influence culture
You enjoy spotting emerging trends and understanding what audiences engage with

Creative & Proactive

You love coming up with ideas and thinking creatively
You’re naturally organised and comfortable juggling multiple projects at once
You’re someone who takes initiative and enjoys being part of a fast-moving environment

Ready To Grow

You’re looking to build a career in digital marketing across PR, communications, social media or influencer marketing
You’re excited to learn from experienced specialists and develop your skills quickly
You’re ambitious, curious and ready to throw yourself into agency life

Previous internships or relevant experience in PR, communications, marketing or social media is beneficial, but we’re also looking for the right attitude, curiosity and ambition.

Flexible working at Impression without losing team connections
We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate.

What makes us different

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

Alongside our amazing culture, our benefits makes us standout as a great employer.

To view all our benefits read our Benefits Booklet.

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.

PR & Social Executive

Key skills

About this role