DIGITAL CONTENT PRODUCER - WMBF

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 47 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

WMBF News in beautiful Myrtle Beach, SC, has an immediate opening for a full-time Digital Content Producer to join our award-winning newsroom. The Digital Content Producer is the first line of real-time content distribution for the newsroom. We need a strong writer who can get content out quickly on all digital platforms. You will have the opportunity to focus on breaking news in a fast-paced environment as well as enterprise digital reporting and multi-platform content development. We are looking for someone with fresh ideas for digital spaces. Prior work with CMS, video editing, social media, and AP style preferred.

Duties/Responsibilities include, but are not limited to: 

* Working quickly to send out breaking news, weather, and traffic alerts, including push notifications, social media updates, and web stories that are updated as news develops
* Monitoring social media accounts and websites to find new content for newscasts and the website
* Clipping/Assigning video to our multi-platform digital assets
* Collaborating with members of the digital team and the newsroom to create news content that meets our high standards
* Posting to our digital platforms, using video editing software, and other resources
* Creating innovative and user-friendly elements inside articles for consumption across our platforms, including slideshows, interactive charts, and other embedded content
* Attention to detail and willingness to learn new technology are imperative
* Additional duties as assigned, including assignment desk help to confirm breaking news tips, and conducting interviews for stories
* Ability to field viewer calls and cold call sources to confirm tips & scanner traffic
* Writing engaging digital headlines & compelling posts on social media
* Assisting the Digital Content Leadership in implementing Digital Initiatives

Qualifications/Requirements:

* BA or BS in Journalism/Communications/English or equivalent background. Some newsroom experience preferred
* Must be a team player with a strong passion for innovative storytelling, newsgathering, and lifelong learning
* Preferred knowledge of Social Media editing, Google Analytics, and other tools to gain an edge on the competition
* Excellent communication skills, both oral and written
* Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously
* Must maintain a positive work atmosphere and behave in a manner that will work well with co-workers, supervisors, and viewers
* Understanding of and adherence to AP Style.
* Ability to work flexible hours, weekends, holidays, and overnights for breaking news and specialized coverage (e.g., hurricanes, elections, special events).
* Must have a desire to win, the ability to reflect on your work, and apply feedback.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.