Product Marketing Associate

Parachute Health is transforming post-acute care as the leading digital ordering platform for medical equipment and supplies. The Marketing Associate will support various marketing functions, focusing on product marketing, content creation, and campaign execution to enhance product awareness and user engagement.

Responsibilities:

• Help translate product capabilities and releases into clear, outcome-focused narratives for different audiences
• Create user-facing content - how-to guides, one-pagers, release notes, and quick-reference materials - for new features and workflows
• Develop and maintain a library of educational resources including videos, demos, and written guides for key user groups
• Partner with the broader Marketing team to develop and support campaigns that drive awareness, engagement, and product adoption
• Support go-to-market planning and execution for new feature releases, coordinating timelines and deliverables across teams
• Build sales enablement materials such as pitch decks, battlecards, and competitive one-pagers that help internal teams communicate product value
• Contribute to campaign execution across channels, including email, in-app, and content, gaining hands-on experience with the full campaign lifecycle
• Monitor user questions and feedback to identify content gaps and inform messaging priorities over time

Requirements:

• 2–4 years of experience in marketing, product marketing, content marketing, customer success, demand generation, or a related role for a B2B technology company
• Exceptional written communication skills with a talent for simplifying complex information into clear, compelling narratives
• Analytical and comfortable pulling data, reviewing metrics, and drawing insights from different datasets to create campaigns and assess performance
• Intellectually curious: passionate about learning the product and understanding its value for different customer segments and users
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment
• A self-starter who takes initiative and figures things out independently - you don't wait to be told what to do, you identify what needs to happen and make it happen
• Collaborative by nature, with a track record of working effectively across functions
• Genuinely curious about technology - you pick up new platforms quickly, experiment freely, and actively look for ways AI and marketing tools can help the team work smarter
• Experience in a high-growth startup or healthtech environment is preferred, though not required
• Familiarity with the HME/DME or healthcare ordering space - understanding clinician, supplier, and patient workflows is preferred, though not required
• Hands-on experience with any of the following is a plus: Design tools such as Figma and Gamma for creating visual assets and collaborating on marketing materials
• Customer communication and marketing automation platforms such as Customer.io and HubSpot for lifecycle messaging and campaign execution
• AI-powered tools such as Claude, Gemini, or OpenAI for accelerating content and workflow automation