Xometry is a digital marketplace that connects manufacturers with buyers at Fortune 1000 companies. The Content Strategy Associate supports the development and execution of content marketing strategies primarily in B2B and industrial sectors, collaborating closely with various teams to ensure content aligns with strategic goals and drives measurable results.
Responsibilities:
- Fully own the content strategy for assigned client accounts, developing content outlines using AI tools and SEO insights, ensuring alignment with client strategy, brand voice, and keyword priorities
- Conduct basic keyword research and gather reference materials for vendor use
- Review vendor drafts for grammar, formatting, brand consistency, SEO best practices, and strategic alignment. Applying edits yourself and providing clear, actionable feedback to vendors
- Collect and organize performance data from analytics tools (e.g., SEMrush, Google Analytics) for team review
- Document project details, maintain status updates, and ensure deliverables are submitted on time
- Participate in internal meetings to understand strategy direction and process
- Build foundational skills in B2B content marketing, SEO, and analytics through on-the-job learning
- Oversee content production timelines, ensuring all deliverables meet quality standards and deadlines