Marketing Manager, Tours and Events

Active Interest Media produces 15 consumer tours and events annually across various brands. The Marketing Manager for Tours & Events will oversee consumer marketing efforts to drive ticket sales and enhance brand engagement through targeted marketing strategies.

Responsibilities:

• Own and execute the end-to-end conversion rate optimization strategy to increase lead generation through building targeted interest lists and desired actions across digital marketing channels
• Execute consumer ticket and tour spot sales campaigns across all events and tours, working within sales plans and revenue targets set in partnership with leadership
• Design, launch, and analyze A/B tests to optimize website pages, pricing, landing pages, and digital funnels
• Partner with editorial to spearhead website strategy and enhancements to drive awareness and engagement with our tours and consumer events among prospective attendees
• Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey
• Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations
• Together with editorial, produce post-event content packages (recap emails, photo highlights) in to extend the event experience and reinforce the value of attending
• Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion

Requirements:

• 3+ years of experience in digital marketing, with a demonstrated track record of driving revenue across multiple tours and or events — ideally at a media company or enthusiast brand
• Deep expertise in multi-channel marketing and marketing automation, including segmentation, behavioral triggers, and reducing over-reliance on batch-and-blast programs
• Proven ability to build and execute new tours and events — from pre-launch pipeline building through post-launch sustain