Key skills
Developer marketingDeveloper relationsTechnical content creationDeveloper communities engagementStack OverflowGitHubDiscordAEO (Answer Engine Optimization)GEO (Google Engine Optimization)LLM-era content strategyDeveloper toolsSDKAPISaaSAILLM
About this role
Apryse is the industry-leading provider of document software development technology, and they are seeking a Developer Marketing Manager to build a new function focused on optimizing their presence in developer communities and AI-generated answers. The role involves executing AEO strategies, creating technical content, and engaging with developers to enhance Apryse's visibility and pipeline.
Responsibilities:
- Execute the AEO & off-page strategy across third-party developer channels — Stack Overflow, Reddit, GitHub Discussions, dev.to, Discord communities, and emerging AI-indexed surfaces
- Create and distribute genuinely useful technical content: code snippets, integration guides, tutorials, and answers that developers bookmark, not scroll past
- Engage in developer communities as a trusted voice for Apryse not as a marketer, but as someone who understands the problems developers are solving with document and scanning SDKs
- Identify and build relationships with technical influencers, open-source contributors, and community moderators relevant to Apryse's ecosystem
- Monitor and grow Apryse's presence in LLM-generated answers and AI search surfaces, iterating on content strategy based on what's getting cited and why
- Collaborate with product, developer relations, and content teams to surface technical narratives and ensure Apryse's documentation and third-party footprint are aligned
- Track pipeline attribution from off-page and community activity — you'll be expected to connect your work to commercial outcomes, not just brand impressions
- Help refresh and evolve the Apryse developer brand across external channels, bringing a sharper, more developer-native voice to everything we put out
Requirements:
- 3–6 years in developer marketing, developer relations, technical content, or a closely adjacent role- ideally at a company that sells to engineers
- A track record of creating technical content that developers actually engage with: tutorials, code walkthroughs, community posts, documentation, or similar
- Demonstrated experience building presence in developer communities —you've been in the trenches on Stack Overflow, GitHub, Discord, or similar, not just posting from a brand account
- Familiarity with AEO, GEO, or LLM-era content strategy is a strong plus; genuine curiosity about how AI answers are shaped is a must
- Experience in a developer tools, SDK, API, or infrastructure company is strongly preferred. SaaS-only backgrounds are unlikely to be a fit