Bio-Rad Laboratories is a global leader in developing and marketing high-quality research and clinical diagnostic products. They are seeking a Digital Measurement Product Manager to own the platforms that capture and govern digital behavioral data, ensuring compliance with regulatory requirements while driving growth through experimentation and data integrity.
Responsibilities:
- Set the vision. Define and own the multi-year roadmap for digital measurement and experimentation, aligning it to commercial, marketing, and customer experience goals across Bio-Rad.com and the authenticated portal
- Turn complexity into clarity. Translate business needs, customer insights, and regulatory requirements into a prioritized backlog and clean user stories across Adobe Analytics, Data Collection, Target, and the CMP
- Solve the compliance puzzle. Build and govern a measurement and consent ecosystem that holds up across GDPR, CCPA, and country- and state-specific rules, without compromising performance, data quality, or growth
- Drive growth through experimentation. Use A/B testing and behavioral analytics to help the website and portal Product Owners improve findability, engagement, and conversion on real customer behavior
- Protect data integrity at scale. Own the data layer spec, event taxonomy, and tagging governance, and act on the health signals (consent capture, tag coverage, event accuracy) that keep the entire ecosystem trustworthy
Requirements:
- Bachelor's degree in marketing, analytics, information systems, computer science, or a related field
- 5+ years in digital product management, analytics, or measurement, ideally in a regulated or enterprise B2B environment
- Deep, practical knowledge of the Adobe stack (Analytics, Experience Platform Data Collection, Target), tag management, enterprise data layer design, and event taxonomy
- Ability to translate technical detail into clear requirements
- Working command of GDPR, CCPA, and emerging frameworks (IAB TCF, GPP, Consent Mode v2)
- Experience operating a Consent Management Platform and partnering with Legal and Privacy on country- and state-specific rules
- Proven success owning a roadmap and backlog in an Agile environment
- Writing clear user stories
- Prioritizing competing demands
- Shipping measurable outcomes with delivery teams