NetApp is seeking a Global Experience Marketing Manager, C-Level Executive Experiences, who will design and execute high-impact experiences for C-level executives. This strategic role involves developing innovative experiences that align with NetApp's objectives and drive engagement, while overseeing the lifecycle of C-level experiences and managing cross-functional collaborations.
Responsibilities:
- Serve as a lead contributor to NetApp’s overall C-level experience strategy development and design across all programs and initiatives company-wide including NetApp proprietary events (INSIGHT, CONVERGE, ALS), third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, internal employee events and more
- Act as a key decision-maker on C-level experience strategy — identifying how audiences engage with NetApp across touchpoints to drive deeper interest and engagement
- Establish C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners
- Ensure C-level brand experience programs are integrated into broader marketing campaigns and aligned to business KPIs and pipeline goals
- Develop, design, and execute innovative C-level brand experience activations including proprietary conferences, exclusive events, private dinners, and curated engagements that drive brand awareness, lead generation, pipeline growth, and thought leadership positioning
- Design customer-centric interactions that reflect NetApp's core values and showcase the company’s expertise, leveraging storytelling, digital campaigns, and strategic partnerships
- Drive C-level brand experience opportunities that empower sales teams to engage prospects and partners meaningfully
- Lead end-to-end planning and production of large- and small-scale B2B C-level experiences including venue sourcing, technical production, creative design, agency management, speaker programming, agendas, hospitality, and on-site activations
- Drive creative ideation and execution with internal and external partners, continuously raising the bar for engagement and impact
- Ensure production excellence at every step while setting high benchmarks for quality and innovation
- Own project plans including milestones, timelines, resource allocation, and associated deliverables
- Manage $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking
- Negotiate costs with agencies and production vendors; oversee contracts, POs, invoices, and legal/finance coordination
- Maintain accuracy and transparency of budgets, reporting on spend and performance
- Ensure compliance with company risk and governance guidelines
- Lead cross-functional collaboration across Sales, Product, Marketing, Customer Support, Executive Leadership and agency partners to deliver high-quality programs that drive business outcomes and elevate the customer experience
- Communicate C-level brand experience strategy and program details clearly to internal stakeholders
- Manage vendor relationships including selection, contracting, load-in, on-site execution, and performance standards
- Regularly update marketing leadership on trends, metrics, performance insights, and strategic direction
Requirements:
- 10+ years of experience in designing and executing high-impact experiences tailored for C-level executives
- Proven track record in brand experience design, event planning, and the full-scale production of executive-level engagements
- Ability to develop and implement innovative, immersive experiences that resonate with C-level executives and align with NetApp's strategic objectives
- Experience in shaping the strategy and creative vision for C-level executive experiences programs
- Ability to design and deliver transformative experiences that resonate with C-level decision-makers
- Experience curating meaningful touchpoints across proprietary events, major third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, and more
- Experience collaborating closely with cross-functional teams and agency partners
- Ability to craft high-impact programs that elevate customer experiences while driving measurable business outcomes
- Experience in acquiring new customers, strengthening relationships with existing ones, and building strong connections with C-level executives
- Ability to design innovative, customer-centric interactions that reflect NetApp's core values
- Experience overseeing every stage of the C-level experience lifecycle, including discovery, design, development, delivery, post-event reporting, and budget reconciliation
- Experience managing end-to-end project timelines, financials, creative production, fabrication, and vendor execution
- Experience serving as a lead contributor to C-level experience strategy development and design across all programs and initiatives
- Ability to act as a key decision-maker on C-level experience strategy
- Experience establishing C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners
- Ability to ensure C-level brand experience programs are integrated into broader marketing campaigns
- Experience developing, designing, and executing innovative C-level brand experience activations
- Ability to drive C-level brand experience opportunities that empower sales teams
- Experience leading end-to-end planning and production of large- and small-scale B2B C-level experiences
- Ability to drive creative ideation and execution with internal and external partners
- Experience owning project plans including milestones, timelines, resource allocation, and associated deliverables
- Experience managing $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking
- Ability to negotiate costs with agencies and production vendors
- Experience maintaining accuracy and transparency of budgets
- Ability to ensure compliance with company risk and governance guidelines
- Experience leading cross-functional collaboration across various departments
- Ability to communicate C-level brand experience strategy and program details clearly to internal stakeholders
- Experience managing vendor relationships including selection, contracting, and on-site execution
- Ability to regularly update marketing leadership on trends, metrics, performance insights, and strategic direction
- Demonstrated experience leading C-level experience strategy and execution across large-scale proprietary events
- Proven ability to design experiences aligned to the customer journey, sales engagement, and pipeline targets
- Strategic thinker with strong business acumen
- Strong executive presence with experience supporting C-level stakeholders
- Highly proactive, innovative, organized, and detail-oriented leader
- Experience managing cross-functional teams and agency partners
- Data-driven mindset with the ability to measure impact, optimize programs, and demonstrate ROI
- Exceptional verbal and written communication skills
- Strong financial management skills and experience managing large budgets
- Ability to thrive in dynamic, ambiguous, and high-pressure environments
- Creative, entrepreneurial, and always seeking new ideas to elevate experiential impact
- Strong problem-solving skills and calm under pressure during live activation execution