Global Experience Marketing Manager

NetApp is seeking a Global Experience Marketing Manager, C-Level Executive Experiences, who will design and execute high-impact experiences for C-level executives. This strategic role involves developing innovative experiences that align with NetApp's objectives and drive engagement, while overseeing the lifecycle of C-level experiences and managing cross-functional collaborations.

Responsibilities:

• Serve as a lead contributor to NetApp’s overall C-level experience strategy development and design across all programs and initiatives company-wide including NetApp proprietary events (INSIGHT, CONVERGE, ALS), third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, internal employee events and more
• Act as a key decision-maker on C-level experience strategy — identifying how audiences engage with NetApp across touchpoints to drive deeper interest and engagement
• Establish C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners
• Ensure C-level brand experience programs are integrated into broader marketing campaigns and aligned to business KPIs and pipeline goals
• Develop, design, and execute innovative C-level brand experience activations including proprietary conferences, exclusive events, private dinners, and curated engagements that drive brand awareness, lead generation, pipeline growth, and thought leadership positioning
• Design customer-centric interactions that reflect NetApp's core values and showcase the company’s expertise, leveraging storytelling, digital campaigns, and strategic partnerships
• Drive C-level brand experience opportunities that empower sales teams to engage prospects and partners meaningfully
• Lead end-to-end planning and production of large- and small-scale B2B C-level experiences including venue sourcing, technical production, creative design, agency management, speaker programming, agendas, hospitality, and on-site activations
• Drive creative ideation and execution with internal and external partners, continuously raising the bar for engagement and impact
• Ensure production excellence at every step while setting high benchmarks for quality and innovation
• Own project plans including milestones, timelines, resource allocation, and associated deliverables
• Manage $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking
• Negotiate costs with agencies and production vendors; oversee contracts, POs, invoices, and legal/finance coordination
• Maintain accuracy and transparency of budgets, reporting on spend and performance
• Ensure compliance with company risk and governance guidelines
• Lead cross-functional collaboration across Sales, Product, Marketing, Customer Support, Executive Leadership and agency partners to deliver high-quality programs that drive business outcomes and elevate the customer experience
• Communicate C-level brand experience strategy and program details clearly to internal stakeholders
• Manage vendor relationships including selection, contracting, load-in, on-site execution, and performance standards
• Regularly update marketing leadership on trends, metrics, performance insights, and strategic direction

Requirements:

• 10+ years of experience in designing and executing high-impact experiences tailored for C-level executives
• Proven track record in brand experience design, event planning, and the full-scale production of executive-level engagements
• Ability to develop and implement innovative, immersive experiences that resonate with C-level executives and align with NetApp's strategic objectives
• Experience in shaping the strategy and creative vision for C-level executive experiences programs
• Ability to design and deliver transformative experiences that resonate with C-level decision-makers
• Experience curating meaningful touchpoints across proprietary events, major third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, and more
• Experience collaborating closely with cross-functional teams and agency partners
• Ability to craft high-impact programs that elevate customer experiences while driving measurable business outcomes
• Experience in acquiring new customers, strengthening relationships with existing ones, and building strong connections with C-level executives
• Ability to design innovative, customer-centric interactions that reflect NetApp's core values
• Experience overseeing every stage of the C-level experience lifecycle, including discovery, design, development, delivery, post-event reporting, and budget reconciliation
• Experience managing end-to-end project timelines, financials, creative production, fabrication, and vendor execution
• Experience serving as a lead contributor to C-level experience strategy development and design across all programs and initiatives
• Ability to act as a key decision-maker on C-level experience strategy
• Experience establishing C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners
• Ability to ensure C-level brand experience programs are integrated into broader marketing campaigns
• Experience developing, designing, and executing innovative C-level brand experience activations
• Ability to drive C-level brand experience opportunities that empower sales teams
• Experience leading end-to-end planning and production of large- and small-scale B2B C-level experiences
• Ability to drive creative ideation and execution with internal and external partners
• Experience owning project plans including milestones, timelines, resource allocation, and associated deliverables
• Experience managing $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking
• Ability to negotiate costs with agencies and production vendors
• Experience maintaining accuracy and transparency of budgets
• Ability to ensure compliance with company risk and governance guidelines
• Experience leading cross-functional collaboration across various departments
• Ability to communicate C-level brand experience strategy and program details clearly to internal stakeholders
• Experience managing vendor relationships including selection, contracting, and on-site execution
• Ability to regularly update marketing leadership on trends, metrics, performance insights, and strategic direction
• Demonstrated experience leading C-level experience strategy and execution across large-scale proprietary events
• Proven ability to design experiences aligned to the customer journey, sales engagement, and pipeline targets
• Strategic thinker with strong business acumen
• Strong executive presence with experience supporting C-level stakeholders
• Highly proactive, innovative, organized, and detail-oriented leader
• Experience managing cross-functional teams and agency partners
• Data-driven mindset with the ability to measure impact, optimize programs, and demonstrate ROI
• Exceptional verbal and written communication skills
• Strong financial management skills and experience managing large budgets
• Ability to thrive in dynamic, ambiguous, and high-pressure environments
• Creative, entrepreneurial, and always seeking new ideas to elevate experiential impact
• Strong problem-solving skills and calm under pressure during live activation execution