Lead Product Manager (IAM/OTT/Streaming)

Innovatix Technology Partners is looking for a seasoned Lead Product Manager to own end-to-end product strategy and delivery for identity & authentication and the MyFree DIRECTV onboarding experience. The role involves writing requirements, driving execution alongside engineering and design, defining and tracking product KPIs, and maintaining a competitive landscape view.

Responsibilities:

• Author clear, complete product requirements — acceptance criteria, edge cases, and technical constraints — that serve as the source of truth for engineering and design
• Own the product roadmap across identity/authentication and MyFree onboarding, balancing user needs, business objectives, and delivery capacity
• Translate complex auth flows (SSO, OAuth/OIDC, passkeys, entitlement logic) and onboarding funnels into well-structured, build-ready specs
• Lead refinement sessions to ensure requirements are understood and scoped before work begins
• Embed with development teams through the full product lifecycle — from discovery and design review through build, QA, and launch
• Lead cross-functional initiatives across engineering, design, security, marketing, and enterprise stakeholders
• Establish clear release readiness standards and own go/no-go decisions for product launches
• Manage competing priorities and drive decisions that keep the team moving without sacrificing quality
• Define and own the KPI framework for identity and onboarding — including auth success rates, onboarding completion, activation, and subscription conversion metrics
• Track, analyze, and report on product performance; translate data into clear, actionable product decisions
• Build and maintain dashboards and reporting cadences for leadership and stakeholder visibility
• Use data to identify friction points in auth flows and onboarding funnels and drive continuous improvement
• Maintain an ongoing, working knowledge of the competitive landscape across streaming platforms, digital identity, and free/AVOD onboarding models
• Monitor industry trends in authentication standards, account management, and free tier acquisition strategies to inform roadmap prioritization
• Identify whitespace opportunities by benchmarking DIRECTV’s experiences against competitors and category leaders
• Bring competitive context into roadmap discussions and executive communications
• Serve as a product SME for identity and MyFree onboarding across the organization
• Communicate roadmap status, delivery updates, and product decisions to executive stakeholders with clarity and confidence
• Drive feature prioritization and resource allocation decisions aligned to business goals
• Partner cross-functionally with engineering, design, marketing, security, legal, and biz dev

Requirements:

• Seasoned PM with full command of the product development lifecycle — from requirements authoring through launch and iteration
• Demonstrated experience writing detailed product requirements
• Strong analytical understanding — experienced defining KPI frameworks, building dashboards, and driving data-informed decisions
• MVPD, OTT Streaming, or SVOD background with working knowledge of device ecosystems (managed and unmanaged 3rd party connected tv devices)
• Strong client and stakeholder communication skills — can translate technical complexity into business narratives
• Proven ability to navigate complex, ambiguous problem spaces and keep cross-functional teams aligned
• Track record owning and communicating roadmaps to both technical and non-technical audiences
• Hands-on auth product experience: identity management, SSO, OAuth/OIDC, passkeys, or entitlement/subscription flows
• Experience owning free tier or AVOD onboarding funnels — activation, conversion, and lifecycle metrics
• Familiarity with AI/ML tools; bonus if you have built AI-powered product prototypes or integrated LLMs into product workflows
• Demonstrated knowledge of competitive landscape across streaming, digital identity, and free/AVOD models