Senior Staff Product Marketing Specialist

Renesas Electronics is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' The Senior Staff Product Marketing Specialist will focus on driving Channel engagements for Industrial Solutions, working closely with Sales and Product Groups to develop marketing plans and customer engagement strategies.

Responsibilities:

• Work with Product Groups and the Solutions Team to plan the release schedule
• Building a marketing plan around the release schedule
• Work with Sales on Engagement Plan
• Present at Distributor offices
• Hold Workshops with Distributors and Customers on new Solutions and NPI’s
• Support team in building relationships with key accounts and ecosystem partners (internal and external)
• Guide the identification of solution-level and product-level opportunities and differentiation across key industrial segments
• Direct the promotion and positioning of relevant application-focused solutions
• Champion cross-business solution initiatives at a strategic level
• Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units
• Represent the regional voice in corporate planning and solution development
• Feed market intelligence back into business units

Requirements:

• 8+ years of experience in business development, marketing or technical sales
• This is a remote role based in the San Jose area; candidates must be locally based to be considered
• Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors
• Proven ability to follow up on leads and develop relationships in the field
• Strong strategic thinking, analytical, and communication skills
• Ability to work effectively in a matrixed, cross-functional environment
• Education: Bachelor's Degree in Engineering, Business, or a related field