Senior Manager, Brand Marketing Strategy

Heart & Stroke is dedicated to promoting health and enhancing recovery, and they are seeking a Senior Manager for Brand Marketing Strategy. This role involves leading the development and execution of integrated brand and fundraising campaigns, collaborating with various teams to align organizational priorities with marketing strategies.

Responsibilities:

• Serve as a key strategic partner to the Director of Brand Marketing in annual planning and campaign development
• Own day-to-day leadership of integrated planning processes and ensure alignment across stakeholders, partners, timelines and deliverables
• Translate strategic priorities into integrated, market-facing campaigns working in close partnership with internal teams including Mission, Fundraising, Communications and others
• Lead development of clear actionable briefs and provide direction to creative, media and research partners to ensure work is aligned to objectives, insights and brand standards
• Drive the development of content calendars, key fundraising messages and campaign narratives
• Own the implementation of the annual brand tracking study, to ensure quality, timelines and actionable outputs that inform planning
• Lead day-to-day management of external agency partners (creative and media) providing strategic oversight to ensure go-to-market plans are developed and executed effectively
• Own implementation and execution of marketing campaigns including production, French translation, trafficking, securing required approvals and ensuring adherence to brand standards Manage campaign budgets and timelines, proactively identifying risks, resolving issues and escalating as needed to keep work on track
• Provide clear direction and timely feedback to agencies and vendors (media, creative, production), ensuring deliverables meet brief, quality and brand requirements
• Partner with the Media Manager, Analytics and Fundraising to define campaign objectives, targets and KPIs for integrated campaigns
• Lead the Integrated Agency Team (IAT), including status, deliverables tracking and performance readouts
• Drive real-time optimization and tactical adjustments with the Media Manager, implementing contingency plans as needed based on results, market conditions and learnings
• Ensure cross-functional teams are aligned on campaign objectives, messaging and key milestones through regular consultations and coordination
• Engage external partners, consultants and advisory groups to bring in required expertise and guidance to support campaign development and delivery
• Oversee and coordinate French translation of marketing materials with the internal translation team, ensuring accuracy, brand voice and on-time delivery
• Lead the development of a 360-post campaign performance report aligning the Media Manager, Digital, Analytics, Communications and Fundraising teams to deliver a holistic view of campaign performance
• Drive the integration of campaign learnings and insights into future campaign development and annual planning
• Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential
• Providing clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals
• Build and develop cohesive lateral relationships cross functionally
• Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process
• As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines
• Familiarize and comply with all Heart & Stroke policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc

Requirements:

• University Degree in Marketing or Business preferred
• 10+ years in brand marketing
• Experience in planning and implementing 360 omnichannel marketing campaigns
• Experience coordinating cross‑functional teams to deliver against common goals
• Experience utilizing insights and analytics to help identify campaign target audiences, creative, messaging and channel opportunities
• Solid understanding of digital marketing and digital media
• Able to effectively manage the complexity and ambiguity of ideas and concepts (health related) across projects and teams
• Strong leadership skills with ability to motivate others
• Anticipates and plans for future events, trends, issues and opportunities
• Proven high level of creativity and ability to innovate for growth, stimulating new ways of thinking and solving problems
• Excellent written and verbal communication/presentation skills
• Strong analytical skills partnered with creative thinking
• Data-driven and an affinity for numbers
• Self-aware, committed to professional and personal growth
• Pragmatic, resourceful and a self-starter – takes initiative and willing to roll-up sleeves and work with modest budgets
• Understanding of the Not-for-profit/charity category is a plus