ProductPlanRemote
Head of Growth Marketing
United States of America
Full Time
9 hours ago
$120,000 - $150,000 USD
Visa Sponsor
Key skills
Demand generationGrowth marketingGo-to-market (GTM) strategyB2B SaaS marketingAI tooling and automationPaid acquisitionSEOGEOLifecycle email marketingConversion rate optimization (CRO)Marketing operationsMarketing analyticsMarketing automation systemsHubSpotWebflowGoogle Analytics 4 (GA4)Google Search ConsoleAILLMAnalyticsSaaS
About this role
ProductPlan is a company that has been helping product leaders create effective roadmaps since 2013, and they are looking for a Head of Growth Marketing to drive their demand engine. This role involves owning the strategy, channels, budget, and pipeline for launching a new AI-native product in the market, while reporting directly to the CEO.
Responsibilities:
- Own ProductPlan’s demand engine: the strategy, channels, budget, and pipeline
- Pipeline across paid and organic channels: paid search (Google), paid and organic LinkedIn, and the highest-ROI bets you uncover and prove out
- SEO and GEO: own organic discovery and make ProductPlan the answer in AI-powered search and LLM results
- Lifecycle and email: nurture, conversion flows, lead scoring and handoff, and reactivation of our existing database
- Website conversion and CRO: landing pages, forms, and on-site experiences that turn visitors into pipeline
- Events as a demand vehicle: pick the rooms our buyers are already in and make ProductPlan impossible to miss
- The martech and measurement stack: HubSpot, Webflow, GA4, and Google Search Console, with attribution you trust
- A ~$50K/month working budget: you decide where it goes, and you move it fast toward what is winning
- The operating rhythm: a weekly CEO-facing pipeline dashboard and a monthly/quarterly planning cadence that keeps everyone focused on what matters most
- The AI systems that power it all: the agents, automations, and internal tools that let one person move like a team
- The creative to ship: design your own assets or direct freelancers and AI tools to get campaigns live fast
Requirements:
- 5 to 7 years in demand generation, growth, or GTM at a B2B SaaS company
- You are a builder: you create your own AI tooling and automations, and you will walk us through what you have built in the interview
- Breadth across the growth stack with meaningful depth in at least one: paid acquisition, SEO/GEO, lifecycle/email, or CRO
- A track record of owning pipeline and running multi-channel campaigns you can speak to in detail: what you ran, what worked, and what you learned
- Strong marketing-ops and analytics fundamentals: tracking, attribution, and funnel performance with expertise operating marketing automation systems, and an ongoing desire to learn and apply new methods
- High agency and strong taste, energized by autonomy, urgency, and ownership of the outcome
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience selling to product and engineering personas; experience identifying and curating community engagement with developers
- Exposure to a GTM repositioning (new narrative, new ICP focus, new channel motion) tied to measurable pipeline