Business Development Representative - Higher Education

enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management solutions provider. The Business Development Representative (BDR) is responsible for generating top-of-funnel activity through proactive outreach and lead qualification, focusing on initiating conversations with prospective institutional partners and scheduling qualified discovery meetings for senior sales leadership.

Responsibilities:

• Consistently meet or exceed outreach and meeting-setting metrics
• Generate a steady pipeline of qualified discovery meetings
• Advance prospective institutions through the early stages of the client development pyramid
• Accurately represent enrollmentFUEL’s mission, services, and value proposition
• Maintain clean, reliable CRM data and activity tracking
• Support annual client development goals established by leadership
• Execute outbound outreach to prospective client-partners via phone, email, LinkedIn, and other approved channels
• Meet weekly and monthly activity metrics, including messages sent, calls made, and meetings scheduled
• Research prospective institutions to personalize outreach and align messaging with institutional priorities
• Qualify leads based on defined criteria and schedule discovery meetings for senior sales leaders
• Maintain accurate and timely notes, activity tracking, and task completion within the enrollmentFUEL CRM
• Collaborate with Marketing to align outreach campaigns, messaging, and lead-generation strategies
• Monitor response rates and engagement trends and suggest refinements to outreach approaches
• Represent enrollmentFUEL professionally in all communications and interactions
• Participate in weekly Sales meetings prepared to review activity, outcomes, and pipeline contribution
• Assist with research related to conferences, directories, RFP sources, and targeted prospect lists
• Support Client Development leadership with special projects aimed at increasing pipeline and visibility
• Represent enrollmentFUEL in a represent enrollmentFUEL in all work-related activities
• Accurately reflect and portray the mission and core values of enrollmentFUEL
• Other duties as assigned

Requirements:

• 1 to 3 years of experience in sales, business development, or outreach-focused roles
• Strong written and verbal communication skills
• Comfort with proactive, metrics-driven outreach
• High level of organization and attention to detail
• Experience using CRM systems and sales productivity tools
• Curiosity and coachability, with interest in higher education enrollment strategy
• Bachelor's degree preferred