Senior Manager, Marketing Business Partner

Horizon Services, LLC. is seeking a Senior Manager, Marketing Business Partner to oversee marketing relationships for home services locations in one of four operating regions. The role involves performance communication, reporting, market intelligence, and cross-functional collaboration to drive marketing effectiveness and operational alignment.

Responsibilities:

• Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region
• Lead weekly operational intelligence cadences, fed back to central marketing
• Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals
• Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan
• Build productive working relationships with all assigned GMs, including disengaged ones
• Attend Integrated Business Planning sessions with your regional RVP
• Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive
• Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel
• Identify performance anomalies and escalate with recommended next steps
• Deliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls
• Maintain a structured process for capturing competitive activity, local demand signals, and service capacity constraints
• Submit intelligence into the centralized M365 system on defined cadence standards
• Produce a monthly field intelligence brief for the central marketing team
• Represent the RVP and GM perspective in central marketing planning discussions
• Work with channel managers across each marketing discipline
• Collaborate with Data & Analytics as RVP and GM-facing reporting matures
• Engage Central Marketing Teams when relevant GM questions surface
• Partner with your regional RVP on cadence planning and operational alignment
• Attend Operational planning meetings for regional alignment

Requirements:

• 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication
• Multi-location, franchise, or home services experience preferred but not required
• Service Agency or industry partner experience preferred
• Reads and interprets performance dashboards
• Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators
• Track record with P&L owners or senior business leaders
• Drives outcomes through influence
• Doesn't fold under pressure from a frustrated stakeholder
• Working knowledge of P&L dynamics
• Connects marketing spend to revenue outcomes in language operators use
• Strong written and verbal skills
• Adjusts depth and complexity based on audience
• Redirects out-of-scope requests professionally
• Maintains structural boundaries even when a stakeholder pushes back
• Strong understanding and usage of Office365 applications, excel, PowerPoint, creative suites such as Adobe, Canva, Miro, etc
• Experience with Service Titan Preferred