Senior Business Analyst - Contract

Gallagher is a company dedicated to helping clients manage risk effectively, allowing them the freedom to innovate and grow. They are seeking a Senior Business Analyst to act as a liaison between business stakeholders and IT teams, focusing on enhancing customer engagement through personalized marketing strategies and data analytics. The role involves leading requirements elicitation, supporting data integrations, and ensuring seamless collaboration across multiple platforms.

Responsibilities:

• Lead requirements elicitation, define scope, document business/functional/data requirements, and identify dependencies, risks, and integration points
• Support data modeling and integrations, including scoring attributes, inbound cross‑sell dispositions (offers, acceptance/decline). Define requirements for ongoing data refresh and schema updates in Salesforce Marketing Cloud (SFMC)
• Define requirements for SFMC journey orchestration across channels (direct mail, email, SMS, ringless voicemail), including segmentation, automation, performance tracking, and integration with in house application. Nice to have
• Document requirements for enrollment experiences, including custom landing pages, opt‑in permissions, customer identification (reference codes/URLs), quote functionality, analytics tracking, and additional post‑enrollment cross‑sell offers
• Define requirements for inbound enrollment via licensed agents, including agent authentication and enrollment workflows consistent with customer‑facing processes
• Document end‑to‑end integrations (payment pre‑auth/tokenization, carrier binding, enrollment, post‑enrollment data feeds)
• Support backlog refinement, UAT, defect triage, go‑live readiness, and post‑launch stabilization and optimization (dependent on project timeline)

Requirements:

• Senior-level BA with experience supporting large, multi-system IT implementations
• Proven experience with data modeling, system integrations, and analytics
• Experience with digital enrollment, payment processing, and third-party vendor coordination
• Knowledge of Salesforce Marketing Cloud, customer data, and campaign orchestration
• Strong facilitation, documentation, and stakeholder management skills
• Experience operating in regulated environments with privacy and compliance considerations
• Define requirements for SFMC journey orchestration across channels (direct mail, email, SMS, ringless voicemail), including segmentation, automation, performance tracking, and integration with in house application