Senior Content Marketing Manager, Narrative & Comms

RevenueCat is a leading monetization platform for mobile apps, helping developers scale in-app subscriptions. They are looking for a Senior Content Marketing Manager to shape their narrative and external presence, ensuring that the company consistently communicates its voice and insights on the app ecosystem.

Responsibilities:

• Industry Commentary & Reactive Content: When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat's response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don't just report what happened; you explain why it matters and what developers should think about next
• Company Communications & Amplification: Own RevenueCat's external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentions
• Social Voice & Presence: Write the opinionated, point-of-view-driven social content that builds RevenueCat's reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You're not managing the day-to-day social calendar or scheduling promotional posts; you're the person who writes the posts that make people follow RevenueCat because we have something worth saying
• Voice & Narrative Consistency: Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands right

Requirements:

• 7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writing
• Exceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voice
• You already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what's happening and why it matters
• A narrative mindset. You think about how a company's story gets told across every touchpoint – not just individual pieces of content
• Experience with content distribution and amplification. You've thought about how to make content travel, not just how to create it
• Comfortable interpreting data and research findings. You won't be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that lands
• Strong editorial judgment. You know what's worth responding to and what isn't. You can move fast without sacrificing quality
• Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced
• Have experience owning a company's external voice or brand narrative at a B2B or developer-focused company
• Have worked in or closely with comms, PR, or brand marketing – but you're not a traditional PR person. You understand earned attention comes from having something worth saying
• Have experience building a social presence that's known for perspective and point of view, not just content promotion
• Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity