Associate Director, Performance Marketing

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. The Associate Director leads a team across a portfolio of clients, focusing on performance marketing strategy and client growth through paid social, search, and programmatic channels.

Responsibilities:

• Lead integrated performance strategy across a portfolio of clients, with an emphasis on paid social, and leading paid search, and programmatic if your client portfolio requires it
• Manage and develop a team of Managers, elevating strategic quality and executional excellence across pods
• Own senior client relationships; serve as escalation point and trusted advisor
• Owns the development of quarterly, semi-annual and/or annual business reviews
• Set and uphold measurement, attribution, and QA standards across the portfolio (platform attribution vs. GA, incrementality, lift testing, and retail / commerce measurement where relevant)
• Lead the optimization of media budgets across accounts, using forecasting and reallocation to maximize ROI, working closely with Managers to ensure budgets are accurate and on track to spend in full
• Identify growth opportunities within your account portfolio and partner with leadership to expand scopes
• Bring forward emerging capabilities (social commerce and TikTok Shop, new platforms, AI-enabled workflows) as portfolio opportunities
• Create playbooks and principles to scale best practices and educate internal and client stakeholders
• Partner cross-functionally with Business Intelligence, Client Services, Creative, and Influencer teams for integrated delivery

Requirements:

• 6+ years of performance marketing strategy, execution, and measurement across paid social (primary), paid search and programmatic
• Minimum of 2+ years of experience managing team members, providing mentorship and support developing growth goals
• Proven ability to lead strategy across multiple and complex client accounts
• Strong measurement and attribution expertise across owned, retail, and e-commerce outcomes (DTC, major retail partners, and social commerce / TikTok Shop a plus)
• Strong storytelling and ability to influence senior internal and external stakeholders (VP / GM level)
• Highly organized, with strong accountability for timelines, deliverables, and campaign performance
• Proven ability to work in a fast-paced environment, collaborating with cross-functional teams within an integrated agency environment