Content Marketing Manager

Uscreen is a company focused on the creator economy, seeking a Senior Content Marketing Manager to oversee their blog, newsletter, and SEO strategy. This role involves driving content quality and performance, managing external agency partnerships, and ensuring that content resonates with creators, entrepreneurs, and small business owners.

Responsibilities:

• Own the Uscreen blog end-to-end: editorial calendar, briefs, editing, publishing, and performance
• Drive SEO strategy in partnership with Growth Marketing Lead: keyword research, on-page optimization, content gap analysis, and ranking improvements
• Manage and lead our Search agency partnership to scale great content: set direction, write strong briefs, edit to a high bar, and proactively equip them with the context they don’t have by connecting them to the right internal people, insights, and source material
• Write and publish SEO content pieces yourself (in addition to managing agency output)
• Own the creator economy newsletter: concept, copy, cadence, and performance
• Partner with PMM to make sure content reflects current positioning and ICP messaging
• Track organic performance and tie content output to top-of-funnel business impact
• Own & use AI based workflows to move faster without sacrificing quality. Drive the evolution and growth of how this role leverages an AI-native content & SEO program
• Provide content & editorial support for Product Marketing & Growth Marketing teams

Requirements:

• You understand the creator economy. Not just the vocabulary. The actual jobs, struggles, and decisions creators face
• You are a strong editor first. You can take good writing and make it sharp
• You know SEO deeply and have real working understanding of how AI/LLM discovery is changing the game. You treat Search Marketing as a real distribution strategy, not a checklist
• You have managed an agency or freelance writers and know how to get great work out of them
• You connect content to outcomes. Organic traffic, lead quality, newsletter engagement. You track what matters
• You are hands on and fast. You write, edit, brief, and publish. You do not wait for direction
• You have experience setting up and/or managing automated or semi-automated content pipelines that connect AI, SEO, and publishing tools (n8n, Zapier, LLM-based pipelines via Claude/ChatGPT, or similar)