Director, Demand Generation & Growth Marketing

Oyster is a global employment platform that enables companies to hire, pay, and support talent anywhere. They are seeking a strategic, data-driven Director of Demand Generation & Growth Marketing to lead pipeline generation and growth marketing, focusing on acquiring, activating, and retaining customers at scale.

Responsibilities:

• Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion
• Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend
• Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes
• Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency
• Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage
• Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints
• Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion
• Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value
• Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product
• Build segmented, personalized communications that meet customers where they are and drive meaningful engagement
• Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention
• Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals
• Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs
• Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers
• Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership
• Model inclusive, empathetic leadership that enables your team to do the best work of their careers
• Serve as the growth marketing lead in GTM planning, bringing clear POVs on pipeline health, channel performance, and growth levers
• Partner closely with Product, Sales, RevOps, Brand, and Analytics teams to align marketing initiatives with broader business objectives
• Communicate performance, priorities, and tradeoffs clearly to senior stakeholders across the organization

Requirements:

• 8+ years of experience in demand generation, growth marketing, with at least 4 years in a leadership role
• Proven track record of driving measurable growth in qualified pipeline, customer acquisition, and revenue in a B2B SaaS environment
• Deep expertise across paid media, digital marketing, lifecycle marketing, and marketing analytics
• Strong command of growth experimentation, conversion rate optimization, and customer journey management
• Experience managing significant marketing budgets and optimizing spend against revenue and pipeline targets
• Proficiency with modern marketing and GTM tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads) and fluency in marketing data and attribution
• Exceptional analytical skills, able to move from data to insight to action with clarity and speed
• Strong leadership and stakeholder management skills; able to build trust and alignment across functions and time zones
• Resilient, execution-oriented mindset with a bias for clarity, ownership, and impact
• Commitment to inclusive leadership and building teams where diverse perspectives drive better results
• A reliable home internet connection and fluency in both written and spoken English