Oyster is a global employment platform that enables companies to hire, pay, and support talent anywhere. They are seeking a strategic, data-driven Director of Demand Generation & Growth Marketing to lead pipeline generation and growth marketing, focusing on acquiring, activating, and retaining customers at scale.
Responsibilities:
- Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion
- Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend
- Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes
- Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency
- Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage
- Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints
- Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion
- Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value
- Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product
- Build segmented, personalized communications that meet customers where they are and drive meaningful engagement
- Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention
- Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals
- Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs
- Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers
- Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership
- Model inclusive, empathetic leadership that enables your team to do the best work of their careers
- Serve as the growth marketing lead in GTM planning, bringing clear POVs on pipeline health, channel performance, and growth levers
- Partner closely with Product, Sales, RevOps, Brand, and Analytics teams to align marketing initiatives with broader business objectives
- Communicate performance, priorities, and tradeoffs clearly to senior stakeholders across the organization
Requirements:
- 8+ years of experience in demand generation, growth marketing, with at least 4 years in a leadership role
- Proven track record of driving measurable growth in qualified pipeline, customer acquisition, and revenue in a B2B SaaS environment
- Deep expertise across paid media, digital marketing, lifecycle marketing, and marketing analytics
- Strong command of growth experimentation, conversion rate optimization, and customer journey management
- Experience managing significant marketing budgets and optimizing spend against revenue and pipeline targets
- Proficiency with modern marketing and GTM tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads) and fluency in marketing data and attribution
- Exceptional analytical skills, able to move from data to insight to action with clarity and speed
- Strong leadership and stakeholder management skills; able to build trust and alignment across functions and time zones
- Resilient, execution-oriented mindset with a bias for clarity, ownership, and impact
- Commitment to inclusive leadership and building teams where diverse perspectives drive better results
- A reliable home internet connection and fluency in both written and spoken English