Senior Marketing Manager

Medsien is a leading provider of scalable remote care management, enabling healthcare practices to enhance patient engagement. They are seeking a dynamic and results-oriented Senior Marketing Manager to lead marketing initiatives and drive growth through comprehensive marketing strategies and multi-channel campaigns.

Responsibilities:

• Oversee the development and implementation of marketing campaigns
• Enhance brand presence and support growth objectives
• Develop and execute comprehensive marketing strategies
• Plan and manage multi-channel campaigns
• Oversee content creation to maintain a consistent brand voice
• Analyze performance metrics to optimize marketing efforts
• Collaborate closely with the sales team to align marketing initiatives with lead generation goals
• Work with product teams on go-to-market strategies for new offerings
• Manage marketing budgets and ensure ROI
• Identify opportunities to expand brand reach while engaging target audiences effectively

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• 5+ years of experience in marketing, with at least 2 years in a managerial role
• Proven track record of driving growth through effective marketing strategies
• Strong expertise in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.)
• Excellent communication and project management skills
• A creative and driven mindset with experience navigating through ambiguity and a desire to work in a fast-paced, results-driven environment
• A desire to learn and try new approaches/ ideas and stretch boundaries
• Extreme problem solving skills
• Familiarity with healthcare or SaaS industries is a strong plus
• East Coast residents will be preferred