DailyMindSparkle is a human-centered companionship service helping older adults stay socially connected through meaningful conversations. They are seeking a proactive and creative Marketing Manager who can help build awareness, generate leads, and grow their presence across multiple digital channels.
Responsibilities:
- Develop and execute marketing strategies focused on customer acquisition
- Manage and optimize Google Ads campaigns
- Support Meta (Facebook & Instagram) advertising campaigns
- Improve website conversion rates and user experience
- Plan and coordinate content marketing initiatives
- Work with blog content, SEO, and organic growth opportunities
- Monitor marketing performance and recommend improvements
- Research customer behavior and market opportunities
- Help build DailyMindSparkle's brand in the USA, Canada, and UK markets
- Coordinate with content creators and social media contributors
Requirements:
- Strong written and spoken English
- Experience with Google Ads
- Understanding of digital marketing fundamentals
- Ability to work independently and take ownership
- Analytical mindset and ability to interpret marketing data
- Comfortable working in a startup environment
- Strong communication and organizational skills
- Experience with Meta Ads
- SEO and content marketing experience
- Experience with WordPress
- Experience marketing services to English-speaking audiences
- Experience in senior care, healthcare, education, coaching, or community-focused businesses