Product Manager, Marketing Technology

e.l.f. Beauty is a company committed to clean and cruelty-free beauty, and they are seeking a Product Manager for Marketing Technology to oversee their marketing technology ecosystem. This role involves managing the customer data strategy and ensuring effective use of data across marketing platforms to drive business outcomes.

Responsibilities:

• Define and execute a multi-quarter product roadmap across the MarTech stack
• Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
• Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
• Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem
• Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
• Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
• Partner with Data team to define event streaming standards, schema governance, and data quality
• Ensure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies
• Translate marketing and business strategy into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targeting
• Define audience segmentation models and work with data and engineering teams to operationalize them within the CDP
• Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization
• Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels
• Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders
• Translate complex technical concepts clearly for non-technical marketing and business audiences — and vice versa
• Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
• Align platform priorities with the broader digital product strategy and commerce roadmap

Requirements:

• 3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
• Hands-on, working knowledge of CDP platforms
• Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
• Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
• Strong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical design
• Experience defining and managing data schemas, event taxonomies, and data mapping documentation
• Proven track record of shipping complex, cross-functional platform products in an agile environment