Director, Growth Marketing

Athelas is a healthcare technology company focused on transforming care delivery and reducing administrative burdens. They are seeking a Director of Growth Marketing to lead a high-velocity growth engine that blends strategy and execution, enhancing the growth system and running experiments to drive pipeline and revenue.

Responsibilities:

• Own acquisition across paid (search, social, programmatic, video), organic (SEO, content, web), partnerships, referral, and ABM
• Stand up a rigorous experimentation program across audiences, offers, creative, and landing pages; drive rapid learning loops and scale winners
• Execute a friction‑free path from demand to pipeline: define ICPs, messaging, routing rules, handoff SLAs, and feedback loops with Sales
• Continue expanding campaigns in established channels and consistently test into new media
• Translate the brand narrative into performance assets that inspire and convert; ensure every touchpoint—ads, pages, nurture, physical pieces—reinforces positioning and elevates trust
• Develop modular creative systems and briefs for internal partners and external agencies to support consistent, high‑quality output
• Design the growth instrumentation end‑to‑end (e.g., Salesforce, HubSpot, GA4, Webflow/CMS, attribution/BI)—and other tools already in place
• Partner with RevOps/Analytics for consistent tracking, data hygiene, taxonomy, experimentation frameworks, and attribution models that inform decisions with precision
• Manage agencies/contractors (media, creative, CRO, SEO) with a clear operating model, briefs, and performance expectations
• Negotiate scope, ensure alignment, and keep external partners accountable to outcomes and learning velocity
• Serve as the DRI for growth: set the strategy, establish the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities and decision criteria
• Create clarity and momentum without line authority—turning cross‑functional stakeholders into an integrated growth 'squad.'
• Build crisp dashboards and narratives for Marketing and GTM leaders; translate results into insights, next actions, and investment guidance
• Maintain a transparent roadmap and experiment backlog; communicate trade‑offs and learnings frequently

Requirements:

• 5+ years of senior-level, hands-on experience running integrated growth programs in B2B SaaS (healthtech a plus)
• Adept both in creative work and analytics —as comfortable writing a high-impact brief as you are instrumenting a funnel or interrogating attribution
• Excel at influencing without authority, aligning cross-functional leaders, and driving decisions quickly with incomplete information
• Are a systems thinker who can design processes, taxonomies, and operating cadences that scale
• Love moving fast: you bias toward action, ship, learn, and iterate—while keeping brand standards high
• US citizen/visa only
• Have built ABM motions in partnership with Enterprise/Mid-Market Sales
• Have orchestrated product-led and sales-led motions in parallel
• Have partnered with data science/analytics on incrementality testing or advanced attribution
• Have scaled performance creative systems (briefing, concept libraries, asset testing) across channels