Go-to-Market Manager

Launchmetrics is a company that prioritizes people and fosters a dynamic atmosphere. They are seeking a Go-to-Market Manager to design and execute programs that drive new business pipeline and customer expansion, blending data analysis, product understanding, and commercial strategy to build impactful campaigns.

Responsibilities:

• Own the end-to-end go-to-market motion for growth programs - new-business acquisition and customer expansion, with product launches as one program type alongside cross-sell, upsell, and seasonal demand. Act as the traffic controller: define what needs to exist, who owns it, and by when
• Produce a structured GTM brief for every significant launch - the single source of truth for positioning, ICP, pricing, key objections, competitive context, and success metrics
• Define the launch tier (full launch, quiet release, or beta) and own the launch plan - milestones, transition gates, and timelines coordinated across Product, Marketing, Sales, and Post-Sales
• Maintain the commercial campaign and launch calendar (seasonality, product releases, customer-maturity moments, and commercial priorities), kept distinct from the customer-communication calendar owned by Client Experience & Enablement
• Run the pilot program end to end: targeting, execution, and feedback pre-launch; the go/no-go decision; and testimonials and references as customers go live
• Analyze market opportunity - priority prospect segments, product fit, and high-potential accounts - and define tiering, segmentation, personas, TAM, and account plans
• Map whitespace within existing customers and model cross-sell and upsell opportunities across products and services
• Lead pricing and packaging strategy for new features (bundled, add-on, tiered, or consumption-based), working with Sales and Post-Sales on commercial viability and keeping packaging coherent across the portfolio. Maintain SLAs and Quote Builder updates, and run list-versus-actual pricing analysis
• Translate product capabilities into differentiated value propositions and campaign narratives per segment that resonate with fashion, luxury, and beauty brands - producing the raw messaging framework that Client Experience & Enablement operationalizes into talk tracks and collateral
• Maintain a current view of the competitive landscape and translate it into differentiation frameworks (“why Launchmetrics vs. alternatives”) that feed the GTM brief and enablement materials
• Define the structure of each revenue program for new business and expansion - the campaign kit that needs to exist (outreach sequences, talk tracks, demo flows, follow-up paths, supporting materials), its owners, and its timing - with Marketing and Client Experience & Enablement producing the finished assets
• Own prospect-facing demand and lifecycle campaigns (teaser, demand, and nurture), and validate inbound and outbound conversion across the funnel
• Define the upsell and cross-sell plays for new features and ensure white-glove delivery for first signed accounts
• Partner with Product on capabilities, enhancements, and use cases that translate into commercial plays
• Collaborate with Marketing to fold events, content, webinars, thought leadership, and customer stories into program execution
• Work with Sales and Post-Sales to make programs easy to execute - translating ICP and targeting into the CRM and pipeline-generation motion (BDR outreach, Marketing campaigns, and Post-Sales expansion plays)
• Own the interdepartmental flows, cadences, and delivery that bring programs to market - acting as the connective tissue so that what Sales presents, what Marketing publishes, and what Product ships tell one consistent story, and remaining accountable with leadership for that alignment
• Track program performance and commercial impact - pipeline conversion by segment, structured win/loss reviews, and stage-appropriate KPIs (pilot NPS early; MRR, conversion, attach rate, and pipeline at launch; MRR, win rate, pipeline, and churn at scale)
• Feed findings back to Product, Sales, and Post-Sales leadership with clear implications for messaging, positioning, and feature prioritization, and continually refine the GTM motion

Requirements:

• 4–5+ years in go-to-market, product marketing, revenue programs or ABM, or launch and program management in SaaS, with a track record of owning multi-function, multi-product programs and launches
• Ability to orchestrate across teams without doing Product, Marketing, Sales, or Post-Sales' jobs for them, holding accountability for the interdepartmental flows, cadences, and delivery that make programs land
• Highly structured and bring clarity to ambiguity, defining the frameworks, milestones, and processes that let programs scale
• Ability to translate product capabilities into clear commercial value and craft persuasive, segment-specific messaging
• Exceptional communicator in English with a sharp focus on pipeline, adoption, and expansion
• Analytical and data-fluent, comfortable interpreting pipeline, win/loss, conversion, TAM, and whitespace data in tools like Salesforce, HubSpot, Gainsight, Metabase, or Looker to prioritize opportunities and inform decisions
• Fluent with AI tools and use them proactively to accelerate research, synthesis, and content production
• Equally comfortable setting direction and doing the hands-on work yourself, operating autonomously without a traditional team structure
• Familiarity with fashion, luxury, or beauty industry cycles
• Proficiency in French and/or Italian
• Exposure to TAM modeling, account segmentation, or whitespace analysis