Launchmetrics is a company that prioritizes people and fosters a dynamic atmosphere. They are seeking a Go-to-Market Manager to design and execute programs that drive new business pipeline and customer expansion, blending data analysis, product understanding, and commercial strategy to build impactful campaigns.
Responsibilities:
- Own the end-to-end go-to-market motion for growth programs - new-business acquisition and customer expansion, with product launches as one program type alongside cross-sell, upsell, and seasonal demand. Act as the traffic controller: define what needs to exist, who owns it, and by when
- Produce a structured GTM brief for every significant launch - the single source of truth for positioning, ICP, pricing, key objections, competitive context, and success metrics
- Define the launch tier (full launch, quiet release, or beta) and own the launch plan - milestones, transition gates, and timelines coordinated across Product, Marketing, Sales, and Post-Sales
- Maintain the commercial campaign and launch calendar (seasonality, product releases, customer-maturity moments, and commercial priorities), kept distinct from the customer-communication calendar owned by Client Experience & Enablement
- Run the pilot program end to end: targeting, execution, and feedback pre-launch; the go/no-go decision; and testimonials and references as customers go live
- Analyze market opportunity - priority prospect segments, product fit, and high-potential accounts - and define tiering, segmentation, personas, TAM, and account plans
- Map whitespace within existing customers and model cross-sell and upsell opportunities across products and services
- Lead pricing and packaging strategy for new features (bundled, add-on, tiered, or consumption-based), working with Sales and Post-Sales on commercial viability and keeping packaging coherent across the portfolio. Maintain SLAs and Quote Builder updates, and run list-versus-actual pricing analysis
- Translate product capabilities into differentiated value propositions and campaign narratives per segment that resonate with fashion, luxury, and beauty brands - producing the raw messaging framework that Client Experience & Enablement operationalizes into talk tracks and collateral
- Maintain a current view of the competitive landscape and translate it into differentiation frameworks (“why Launchmetrics vs. alternatives”) that feed the GTM brief and enablement materials
- Define the structure of each revenue program for new business and expansion - the campaign kit that needs to exist (outreach sequences, talk tracks, demo flows, follow-up paths, supporting materials), its owners, and its timing - with Marketing and Client Experience & Enablement producing the finished assets
- Own prospect-facing demand and lifecycle campaigns (teaser, demand, and nurture), and validate inbound and outbound conversion across the funnel
- Define the upsell and cross-sell plays for new features and ensure white-glove delivery for first signed accounts
- Partner with Product on capabilities, enhancements, and use cases that translate into commercial plays
- Collaborate with Marketing to fold events, content, webinars, thought leadership, and customer stories into program execution
- Work with Sales and Post-Sales to make programs easy to execute - translating ICP and targeting into the CRM and pipeline-generation motion (BDR outreach, Marketing campaigns, and Post-Sales expansion plays)
- Own the interdepartmental flows, cadences, and delivery that bring programs to market - acting as the connective tissue so that what Sales presents, what Marketing publishes, and what Product ships tell one consistent story, and remaining accountable with leadership for that alignment
- Track program performance and commercial impact - pipeline conversion by segment, structured win/loss reviews, and stage-appropriate KPIs (pilot NPS early; MRR, conversion, attach rate, and pipeline at launch; MRR, win rate, pipeline, and churn at scale)
- Feed findings back to Product, Sales, and Post-Sales leadership with clear implications for messaging, positioning, and feature prioritization, and continually refine the GTM motion
Requirements:
- 4–5+ years in go-to-market, product marketing, revenue programs or ABM, or launch and program management in SaaS, with a track record of owning multi-function, multi-product programs and launches
- Ability to orchestrate across teams without doing Product, Marketing, Sales, or Post-Sales' jobs for them, holding accountability for the interdepartmental flows, cadences, and delivery that make programs land
- Highly structured and bring clarity to ambiguity, defining the frameworks, milestones, and processes that let programs scale
- Ability to translate product capabilities into clear commercial value and craft persuasive, segment-specific messaging
- Exceptional communicator in English with a sharp focus on pipeline, adoption, and expansion
- Analytical and data-fluent, comfortable interpreting pipeline, win/loss, conversion, TAM, and whitespace data in tools like Salesforce, HubSpot, Gainsight, Metabase, or Looker to prioritize opportunities and inform decisions
- Fluent with AI tools and use them proactively to accelerate research, synthesis, and content production
- Equally comfortable setting direction and doing the hands-on work yourself, operating autonomously without a traditional team structure
- Familiarity with fashion, luxury, or beauty industry cycles
- Proficiency in French and/or Italian
- Exposure to TAM modeling, account segmentation, or whitespace analysis