Marketing Activation Manager -Away from Home

Mondelēz International is a leading company in the snack industry, and they are seeking a Marketing Activation Manager for their Away from Home segment. This role involves developing and optimizing marketing strategies, leading cross-functional teams, and driving measurable business growth through effective marketing activations.

Responsibilities:

• Lead the annual activation planning process, including budget management, resource allocation, and go-to-market prioritization
• Identify AFH channel opportunities and innovative activation approaches to drive competitive advantage
• Establish KPIs, measurement frameworks, and reporting cadences to evaluate activation effectiveness
• Present activation strategies, performance insights, and recommendations to senior leadership and cross-functional stakeholders
• Define the strategic direction for marketing activations, ensuring they ladder to broader brand and business goals
• Oversee the development and execution of activation plans for Commercial, Non-Commercial & Distributor channels
• Analyze performance data to identify trends, optimize investment, and drive continuous improvement across campaigns
• Lead the strategic development of Away from Home CRM and digital marketing programs, including email, customer journeys, web, mobile, and loyalty platforms
• Drive audience segmentation strategy and personalization initiatives to maximize engagement and conversion
• Partner with analytics and data teams to leverage insights for campaign optimization and customer lifecycle management
• Evaluate and recommend new digital tools, platforms, and technologies to enhance marketing effectiveness
• Direct the creation of high-impact sales collateral, presentations, and enablement tools that support commercial objectives
• Ensure all materials are strategically aligned with campaign narratives, brand positioning, and channel-specific needs
• Oversee photography, video, and creative asset production, managing vendor relationships and ensuring quality standards
• Lead agency relationships across advertising, activation, promotion, and creative partners, serving as the primary strategic point of contact
• Develop comprehensive creative briefs that articulate strategic objectives, audience insights, and success metrics
• Manage agency performance, budgets, and deliverables, ensuring accountability and alignment with business goals
• Negotiate contracts and evaluate agency capabilities to ensure best-in-class partnership
• Define the content strategy for foodservice and owned social channels, ensuring a cohesive brand narrative
• Oversee creative development and editorial planning, driving consistency in brand voice, messaging, and visual identity
• Monitor industry trends and competitive activity to inform content innovation and audience engagement tactics
• Develop the strategic vision for trade show and industry event participation, including objectives, investment, and success criteria
• Oversee end-to-end event planning and execution, including booth design, staffing strategy, and on-site brand experience
• Evaluate event ROI and lead post-event analysis to inform future participation and investment decisions
• Build and maintain relationships with key industry organizations and event partners
• Set the strategic direction for promotional merchandise programs, ensuring alignment with brand standards and campaign objectives
• Oversee inventory management, vendor relationships, and distribution logistics
• Ensure all branded materials reinforce brand equity and deliver value across events, campaigns, and internal initiatives

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field; MBA or advanced degree preferred
• 8 -10 years of progressive experience in marketing activation, brand marketing, or integrated marketing, preferably with Away from Home channels
• Demonstrated experience managing agency relationships and multi-channel marketing programs
• Proven track record of developing and executing strategies that deliver measurable business results
• Experience managing budgets and driving ROI accountability
• Strong proficiency in loyalty marketing, CRM platforms, and digital marketing tools
• Advanced skills in PowerPoint, Excel, and marketing technology platforms