Retention Manager / Lifecycle Marketing Manager

STERRY is a unique Growth Marketing Agency that has significantly contributed to crowdfunding and e-commerce success. They are seeking a Retention Manager who specializes in email marketing to develop strategies that enhance customer engagement and retention.

Responsibilities:

• Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value
• Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys
• Segment audiences and personalize messaging based on customer behavior and lifecycle stage
• Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn
• Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys
• Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients
• Stay ahead of email marketing trends, deliverability best practices, and CRM innovations

Requirements:

• 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing
• Proven experience managing and optimizing automated email campaigns
• Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools
• Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies
• Analytical mindset with the ability to interpret campaign data and translate insights into action
• Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment
• Experience working with e-commerce, SaaS, or digital-first brands is a plus