Senior Alliance Marketing Manager

Celigo is a modern Integration and Automation Platform (iPaaS) dedicated to simplifying how companies integrate, automate, and optimize processes. They are seeking a Senior Alliance Marketing Manager to lead co-marketing efforts with strategic partners, develop joint value propositions, and drive demand generation programs that leverage partner channels.

Responsibilities:

• Lead co-marketing for strategic alliance partners. You're Celigo's face to partners like AWS, Microsoft, Shopify, and SAP, and the internal champion who aligns Celigo's demand gen, content, PMM, and field teams around a shared alliance agenda. Translate partner go-to-market priorities into co-marketing programs that generate pipeline for Celigo
• Develop joint value propositions and messaging. Work with Celigo's PMM team to craft partner-specific messaging that articulates how Celigo and each alliance solve customer problems together. Ensure it's consistent across landing pages, one-pagers, event assets, and sales materials
• Manage co-marketing funds and MDF. Own the planning, execution, and reconciliation of co-marketing budgets. Track spend, ensure compliance with partner program requirements, and maximize ROI
• Drive partner-sourced demand generation. Design and run demand gen programs through partner channels. Including marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media, that generate net-new pipeline for Celigo
• Enable partner sales and solutions teams. Coordinate with Celigo's PMM and content teams to develop the materials partner field teams need, including solution briefs, battle cards, and joint pitch materials tailored to each alliance's audience
• Represent Celigo at partner-hosted events and marketplaces. Coordinate Celigo's participation in alliance-driven moments. Manage content submissions, event presence, and marketplace listing optimization
• Track and report on alliance marketing performance. Own the metrics: pipeline influenced, leads sourced through partner channels, MDF utilization, and co-sell activity. Surface insights to alliance and marketing leadership on a regular cadence
• Serve as the marketing POC for alliance partner teams. Build relationships with marketing counterparts at each strategic partner. Coordinate joint planning cycles, respond to partner requests, and keep programs moving

Requirements:

• Demonstrated ability to find win-win paths between two large organizations with different goals
• Skilled at navigating large partner organizations: finding the right counterparts, building relationships across teams, and getting programs over the finish line
• Fluent in demand generation tactics: digital campaigns, webinars, content syndication, marketplace optimization, and field events
• Strong written communication: You can write a joint value proposition that is crisp, not committee-speak
• Comfortable with data: you track programs in CRM or marketing automation, understand pipeline influence, and can build a report without help
• Familiarity with iPaaS, integration, or ERP ecosystems (NetSuite, Salesforce, SAP, etc.) is a plus
• Highly organized, self-directed, and comfortable managing multiple partner relationships simultaneously
• 7+ years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment
• Hands-on experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), Microsoft (AppSource, IP Co-Sell, Partner Center), SAP (PartnerEdge), Shopify (Partner Program), or a comparable enterprise platform
• Proven track record of co-marketing programs that produced measurable pipeline, not just activity