Director of Product Management, Customer Data and Signals Platform

GEICO is a leading auto insurer in the United States, known for its commitment to innovation and customer service. They are seeking a Director of Product Management for their Customer Data and Signals Platform, responsible for leading the strategy and development of a customer data platform that enhances customer interactions and drives business outcomes. The role involves collaboration with multiple teams to create a unified identity and real-time data capabilities.

Responsibilities:

• Define multi-year strategy and roadmap for Customer Data & Signals
• Deliver platforms that scale to millions of users and billions of events
• Drive cross-functional alignment across Marketing, Product, Data, and Engineering
• Establish clear success metrics tied to business impact (conversion, retention, LTV)
• Build and mentor a high-performing team of Product Managers
• Lead vendor vs. build decisions (e.g., CDP, tagging, experimentation tools)
• Ensure privacy, compliance, and governance (PII handling, consent frameworks)

Requirements:

• 10+ years in Product Management, including platform/data products
• 5+ years leading teams (Sr. PMs / PMs)
• Deep experience with Customer Data Platforms (CDPs)
• Deep experience with Identity resolution / user stitching
• Deep experience with Event tracking & tagging systems
• Deep experience with Experimentation platforms (e.g., Statsig, Optimizely, in-house)
• Strong understanding of data architecture (batch + real-time)
• Experience building CDP or data platforms in-house at scale
• Familiarity with tools like Snowflake, Segment, mParticle, Statsig
• Experience in regulated industries (insurance, fintech, healthcare)
• Strong understanding of privacy frameworks (GDPR, CCPA)
• Exposure to AI/ML-driven personalization and decisioning systems