Business Intelligence Lead, Performance Marketing

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through various brands. They are seeking a Business Intelligence Lead to own the reporting infrastructure for decision-making across multiple verticals, focusing on performance marketing and data-driven insights.

Responsibilities:

• Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals
• Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are
• Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context
• Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption
• Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics
• Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance
• Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard
• Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings

Requirements:

• Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
• Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
• Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
• Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
• Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business