Marketing Operations & Analytics Manager

Seeq Corporation is a remote-first company focused on providing software solutions for industrial process data. They are seeking a Marketing Operations and Analytics Manager to execute their martech and analytics strategy, manage key marketing systems, and analyze campaign performance to drive future marketing efforts.

Responsibilities:

• Partner with key stakeholders to execute and evolve our martech and analytics strategy
• Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement
• Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions
• Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data
• Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX
• Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the Global Go‑To‑Market Calendar, ensuring every tactic is properly tagged for reporting
• Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps
• Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers

Requirements:

• Bachelor's degree, preferably in marketing, business, analytics, information systems, or a related field
• 4–6 years of experience in B2B enterprise marketing operations, RevOps, demand gen operations, ABM/ABX operations, or marketing analytics, with direct ownership of lifecycle, scoring, routing, and reporting
• Demonstrated experience in a Salesforce‑centric GTM environment, including building and maintaining funnel, pipeline, and campaign performance dashboards
• Proven close collaboration with Sales, BDR, and RevOps, with the ability to turn shared KPIs (MQLs, S0–S3, MQAs, pipeline, win rate) into processes, SLAs, and practical governance
• Hands‑on proficiency with a marketing automation platform (Marketo or comparable)
• Salesforce (campaigns, reports, dashboards, core objects)
• An ABX/intent platform (e.g., 6sense or comparable)
• A middleware platform (Workato or comparable)
• At least one BI / reporting tool (Power BI preferred; Domo, Tableau, or similar also valuable)
• Strong program/project management skills; comfortable balancing roadmap work (e.g., Power BI migration, lifecycle enforcement) with in‑quarter support for key campaigns and launches
• Excellent communication and stakeholder alignment skills; able to explain complex data and system behavior in clear, non‑technical language and influence without formal authority
• Experience supporting or leading a DG → ABX transition (e.g., moving from lead‑only views to account‑level engagement, MQAs, and ABX dashboards) is a strong plus